Cable Congress 2018 video interview: Jacques-Edouard Guillemot, SVP Executive Affairs, Kudelski Group

Artificial intelligence could be a game changer for the cable industry. Jacques-Edouard Guillemot, SVP executive affairs at Kudelski Group, explains how AI can enable cable operators to drive their business more effectively and automate meaningful marketing actions, but cautions that operators are in danger of falling behind OTT TV providers unless they take action.