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ZenithOptimedia
1 min read
ZenithOptimedia: mobile the main platform for web video
Mobile devices will become the main platform for online video viewing this year, according to…
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Traditional TV viewing on the decline
The average amount of time people spend watching TV on a TV set will decline…
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ZenithOptimedia: UK risks £1bn ad loss post Brexit
Exiting the European Union could cost the UK £1 billion in lost advertising revenues, according…
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Google pulls away from Disney as largest media owner
Google remains the biggest media owner in the world and has extended its lead over…
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Global ad revenues set to grow this year
Global advertising revenues will increase this year and Europe’s crisis-hit countries are recovering, according to…
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Internet advertising ‘to overtake TV’
Television will fall away as the dominant advertising medium in 2018 with the internet becoming…
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Smartphone ownership to reach 67% by end of 2018
Smartphone ownership will reach 66.5% and tablet ownership 19.8% in the world’s top 47 digital…
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Web advertising to overtake TV in 2018
Internet advertising will overtake television in 2018, based on its current rate of growth, according…
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Online TV to surpass linear next year, says ZenithOptimedia
Linear TV viewing around the world will peak this year and online viewing will take…
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Internet advertising eclipsing TV in key markets
Internet ad spend is eclipsing that of traditional TV in an increasing number of key international markets….
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Traditional TV viewing on the decline
Overall media consumption will increase around the world this year, but the average time spent…
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ZenithOptimedia ranks top media companies
Media agency ZenithOptimedia ranked the world’s top media owners with Disney, Comcast, Fox and CBS…
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Ad spend rising, but Russia and China slow growth
Global ad spend will continue to grow in the next couple of years, but at…
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TV ads strong in 2014, weaker than expected in 2015
Media agency ZenithOptimedia is forecasting that global ad expenditure will grow 4.9% in 2015, reaching…
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ZenithOptimedia predicts strong ad growth forecast
The global advertising market will grow strongly through the rest of the year with television…
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TV advertising losing market share to internet
TV continues to take the largest share of TV advertising revenue by medium, but the…
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Global ad spend growing, but TV will plateau
Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016…
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Euro recovery drives positive TV ad revenue forecast
Europe’s economic recovery is spurring a global uptick in advertising revenues according to new research….
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No advertising recovery in sight this year
The expected recovery in advertising revenues across the eurozone will not materialise this year and…
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TV advertising outlook brightens but UK, France and Canada slide
The mature markets of North America, Western Europe and Japan, which have been buffeted by…
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ZenithOptimedia downgrades advertising growth forecasts
Advertising agency ZenithOptimedia has halved its forecasts for TV advertising growth in the UK and…