YouTube

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Sky drops episode one of The Last of Us on YouTube for free

HBO’s critically-acclaimed scripted series The Last of Us has been one of the early breakout…

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YouTube TV adds roster of Scripps channels to expanding pay TV platform

While all eyes are on developments in the ad-funded FAST business, YouTube continues to carefully…

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YouTube kids chief departs as Alphabet commences 12,000 job cuts

Google/YouTube’s parent company Alphabet has started to cut 12,000 jobs across the sprawling tech giant’s…

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YouTube prepares for FAST launch, says WSJ report

The booming FAST channel market may be about to get a lot more competitive, following…

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YouTube $14bn NFL deal signals new phase in battle for live sports rights

Google-owned YouTube has become that latest big tech company to make a major incursion into…

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Channel 4 extends YouTube footprint with new 4 Reality channel

UK broadcaster Channel 4 has launched a new channel called 4 Reality on YouTube. It…

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Channel Factory makes key hires

YouTube ‘global brand suitability platform’ Channel Factory has made what it says are two key…

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YouTube Shorts now available on TV, as platform targets big screen growth

YouTube has just unveiled its latest user innovation aimed at blurring the boundaries between social…

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YouTube unveils streamer aggregation service Primetime Channels

In its latest encroachment into the TV sector, YouTube has unveiled a new service called…

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YouTube reshapes short form, long form and live video content usage

YouTube is reorganising the way it presents video content to platform users. In a new…

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YouTube business boss to become CEO at Warner Music

Robert Kyncl, the business head of YouTube, has been hired by Warner Music as its…

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YouTube ditches algorithm and ads for new education platform

YouTube is launching an ad-free version of its platform for education. Announced in a blog…

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ATRESplayer launches on YouTube TV in the US

Spanish broadcaster Atresmedia has expanded its alliance with YouTube TV by targeting the US Hispanic…

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YouTube eyes service aggregation with planned ‘channel store’

Google-owned YouTube is reportedly set to launch its own video streaming channel store. According to…

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YouTube UK boss announces move to Google Play

YouTube’s UK chief Ben McOwen Wilson is to leave the Google-owned AVOD streamer after more…

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YouTube faces slowest ad growth in two years

Alphabet-owned video platform YouTube has experienced its slowest ad revenue growth in two years, the…

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Head of original content at YouTube moves to social media platform Pinterest

Social media firm Pinterest has appointed YouTube’s global head of originals, Nadine Zylstra, as global…

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YouTube claims five million milestone after five years

Google says YouTube TV now has over five million paid subscribers and ‘trialers’ in the…

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Channel Factory hires ex-MSN and Akamai exec as COO

Brand suitability and ad performance for YouTube platform Channel Factory has named David Hinton as…

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Comscore integrates YouTube into CTV measurement platform for India

Ad measurement platform Comscore has announced the addition of multi-platform CTV measurement for India. The…

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YouTube joins upfronts and enables frequency optimisation for advertisers

YouTube has joined this week’s revived upfronts event in New York for the first time…

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Google eyes SVOD pact to create diverse scripted ‘pathway’

YouTube owner Google is set to partner with a global SVOD to bring more diverse…

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YouTube TV comes to TiVo Stream 4K in ‘first integration of its kind’

TiVo has announced the integration of YouTube TV into its TiVo Stream 4K device. Described…

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YouTube expands into AVOD TV in the US

Google-owned video streaming platform YouTube is adding full TV shows in the US. While typically…

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YouTube blocks Russian state-backed news channels worldwide

Google-owned YouTube has suspended all monetisation in Russia and has blocked access to Russian state-backed…

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Serie A expands YouTube deal for remainder of season

Serie A will air all matches on YouTube in the MENA region for the remainder…

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YouTube to shut down Originals programme

YouTube’s global head of original content, Susanne Daniels, has resigned after more than six years…

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Roku strikes agreement with YouTube, ending dispute

Roku has settled a dispute with YouTube and will continue to make the YouTube and…

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YouTube to hide public dislike count

YouTube is hiding the public dislike counter on videos across the site.  In a blog…

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Poland’s Kanał Sportowy launching its own OTT service

Polish sports-themed YouTube channel Kanał Sportowy is investing in a direct-to-consumer OTT service that it…