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Warc
Advertising to see sports boost but linear decline persists
Spending on TV advertising around sports will rise significantly this year, driven by the US…
WARC downgrades ad forecasts, but video streaming will outperform sector
Global advertising spend is on course to rise by 8.3%, or $67.3 billion, to $880.9…
Internet to dominate global ad spend by 2020
Internet ad formats will account for over half of global media spend by 2020. According…
WARC: short-form video to be key growth area for ads this year
Short-form video, usually defined as content under 10 seconds in length, will be a key…
WARC: linear TV still ‘by far’ the top display ad medium
Linear and catch-up TV remains “by far the top medium” for global display advertising spend,…
WARC: AVOD spend to nearly double by 2023
Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five…
WARC: Sponsorship revenue beating other paid media
Sponsorship revenue growth is trending ahead of all other paid media excluding internet formats, with…
WARC: online video ad spend to reach US$30bn this year
Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by…
WARC: TV ad revenue in the UK to rebound this year
TV adverting revenue is expected to rebound this year after dropping in 2017, in part…
Warc: UK ad spend up 3.5% in Q3 2017
UK advertising spend rose 3.5% year-on-year in Q3 2017 to reach £5.4 billion, marking the 17th…
WARC: TV ad spend six times that of online video
TV ad spend outweighs online video by a ratio of six to one, but its…
WARC: TV accounts for 35% of global ad spend
TV accounts for 24% of daily media consumption but 35% of global advertising spend, according…
UK television ad spend drops 4.4% in H1 2017
TV advertising spend in the UK declined by 4.4% in the first half of 2017,…
WARC: TV ad expenditure in the UK to fall 1.9% this year
Total TV ad expenditure in the UK is forecast to fall 1.9% this year, according…
VR and AR to ‘revolutionise e-commerce’
Virtual reality and augmented reality are set to “revolutionise the e-commerce industry” and reach a…
UK advertising market grows faster than expected
UK advertising expenditure grew at its fastest rate for three years in the first half…
TV ad spend in UK grows 5.6%
TV advertising spend in the UK grew 5.6% year-on-year in the first quarter of 2013,…