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2 min read
Twitter buys social TV analytics firms SecondSync and Mesagraph
Twitter has acquired UK-based social TV analytics firm SecondSync and France’s Mesagraph in its latest…
2 min read
Twitter hashtags drive TV interactions, says Thinkbox
People search for Twitter hashtags on the social network because they have seen them on…
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Influence of ‘second screen’ still negligible, says Ofcom
The recent phenomenon of the second screen screen has “not had a large influence of…
1 min read
Brit Awards hit record Twitter traffic despite ratings slump
This week’s Brit Awards generated what Twitter said was a “record breaking” amount of traffic…
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Twitter flying in for MIPTV keynote
Twitter’s chief media scientist Deb Roy will give a keynote address at MIPTV in April….
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Twitter says TV tweeters make better viewers
Twitter users recall TV advertisements at a far greater rate than non-users, according to an…
1 min read
Vine goes live on the web
Twitter’s mobile video service Vine has gone live on the web for the first time…
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Deutsche Telekom strikes strategic partnership with Twitter
Deutsche Telekom has struck a wide-ranging partnership agreement with Twitter to develop an advanced user…
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Twitter reveals TV stats, one billion tweets sent on the network every two days
There are now a billion tweets sent every two days on Twitter, with 15 million…
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Twitter sets IPO price, seeks up to US$1.4 billion
Twitter has said that it will offer 70 million shares at a price of US$17…
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BBC signs international news partnership with Twitter
BBC Global News has agreed a new partnership with Twitter to post and promote videos…
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Yahoo! launching series based on spoof Queen Twitter feed
Yahoo! UK is launching Yes Ma’am, a new short form animated series based on the…
1 min read
Sky Sports to share Champions League clips on Twitter
Sky Sports is working with the real-time TV clip-sharing platform Grabyo to publish clips of live…
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Twitter plans New York Stock Exchange listing
Twitter has said that it plans to float on the New York Stock Exchange for…
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Ads on social networks unpopular and ineffective, says study
Advertising via social networks such as Facebook, Twitter and Google+ is both unpopular and largely…
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Twitter to launch ‘See It’ feature with Comcast TV deal
Twitter has signed a new partnership deal with Comcast and NBCUniversal that will let Comcast’s…
1 min read
Viacom signs European social ad deal with Twitter
Viacom International Media Networks (VIMN) has signed a social video advertising deal with Twitter in…
1 min read
Twitter files for US$1 billion IPO
Twitter has filed for an IPO at a proposed offering price of US$1 billion (€736…
2 min read
Twitter being used to build and sustain audience attention, says broadcast partnerships chief
Evidence is emerging that Twitter is increasingly being used in a variety of ways by…
1 min read
Twitter files for IPO
Twitter has confirmed plans to float on the stockmarket, in what will be one of…
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Facebook targets broadcasters with new TV tools
Facebook is taking aim at the TV industry with two new tools that will allow…
1 min read
Twitter’s Wang heads back to US
Twitter has upped UK sales director Bruce Daisley to UK MD, taking over from Tony…
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Twitter buys social TV analytics company Trendrr
Twitter has acquired social TV analytics firm Trendrr, in a deal that the latter said…
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MTV Video Music Awards sets new Twitter record
The MTV Video Music Awards set a record for tweets-per-minute over the weekend, beating a…
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At800 raises Freeview interference awareness with ‘Twitter postcards’
At800, the body set up to test for interference from 4G networks on digital-terrestrial broadcasting…
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Kantar Media takes minority stake in SecondSync
Kantar Media, a market research firm owned by ad giant WPP, has bought a minority…
1 min read
Twitter activity influencing TV viewing
Twitter activity does help drive audience tune-in for TV shows according to a new study…
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Kantar Media partners with Twitter for UK TV analytics
Kantar Media, a market research firm owned by ad giant WPP, has partnered with Twitter…
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Five times more TV activity on Facebook than Twitter
The amount of TV-related social activity on Facebook is roughly times as much as all…
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Twitter co-founder calls for premium Facebook
Twitter co-founder Biz Stone has called on Facebook to introduce a premium, ad-free version of…