TV advertising

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TV Advertising: Broadcasters need to focus on investing in measurement tools, urge industry figures

Industry leaders have urged the broadcasters to to focus on increasing investment in ad measurement…

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eMarketer: US TV ad spend to continue to fall

The acceleration of ‘cord cutting’ and rise of over-the-top (OTT) viewing will see TV advertising…

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Ampere: Facebook closing the gap on TV advertising

Facebook is “closing the gap on TV advertising” with the average Facebook user to soon…

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German TV and video advertising market set for growth

The German audiovisual advertising market should see growth of between 3% to 4% this year,…

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German video ad market to reach €4.7 billion this year

Video advertising in the German market – including both TV advertising and video streaming –…

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TV ad revenue in UK reaches record £4.91 billion

TV advertising revenues in the UK climbed by 6% in 2014, reaching a record £4.91…

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UK advertising market grows faster than expected

UK advertising expenditure grew at its fastest rate for three years in the first half…

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TV advertising losing market share to internet

TV continues to take the largest share of TV advertising revenue by medium, but the…

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‘Programmatic buying’ to account for 20% of US TV ad spend

‘Programmatic buying’, also known as automated media buying, will account for 20% of US TV…

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TV remains ‘most effective’ way to advertise

TV advertising creates the most pound-for-pound profit and remains the “most effective form of advertising”…

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Ad revenue in UK hits record high

TV ad revenue in the UK reached a record high of £4.63 billion (€5.59 billion)…

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European advertising revenue decline continues

New research forecasts a further decline in TV advertising revenues in western Europe this year….

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Euro hitches restrict global TV ad recovery

Global TV advertising spend is forecast to reach US$219 billion (€164 billion) in 2018 but…