Tim Cook

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Cook pleased with Apple TV+ start, doesn’t think customers want ads

“Apple TV+ is off to a rousing start,” claimed CEO Tim Cook during Apple’s Q1…

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Apple TV+ bundling move ‘not part of a broader pattern’

Apple’s decision to bundle its new Apple TV+ service, set to go live tomorrow, with…

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Apple TV use jumps as growing services revenue offsets iPhone decline

Apple’s growing services revenue for the quarter to June, including Apple TV, helped pushed the…

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Apple aims at ‘majority’ who will take multiple OTT TV services

Apple believes that consumers will take its new TV service as one of a set…

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Apple: breakdown of the cable bundle to accelerate in 2019

Apple CEO Tim Cook has predicted that the “breakdown of the cable bundle” will take…

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Apple: AR will ‘change the way we use tech forever’

Apple CEO Tim Cook has highlighted the importance of augmented reality, claiming it will “change…

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Apple to learn lessons from first originals

Television remains “an area of great interest” for Apple, which aims to learn lessons from…

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Amazon Prime Video to launch on Apple TV

Amazon Prime Video is due to launch on Apple TV “later this year,” Apple CEO…

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Apple hints at wider content plans

Apple will roll out originals for its Apple Music service throughout the year and has…

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Apple CEO claims ‘intense interest’ in TV and content

Apple CEO Tim Cook has said that he has an “intense interest” in television and…

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Report: Apple digital TV guide in the works

Apple is reportedly working on a digital TV guide that will work on its Apple…

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Apple CEO hints at ‘bigger TV plans’

Apple’s introduction of the latest version of Apple TV and its tvOS software last October…

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Cable Congress: future of TV is not apps

The future of TV does not lie in apps – as predicted by Apple CEO…

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Apple reports best ever quarter for Apple TV sales

Apple reported its “best quarter by far” for Apple TV sales during its fiscal first…

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New Apple TV has ‘huge first day’, says Tim Cook

Apple CEO Tim Cook said that its new, revamped Apple TV had a “huge first…

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Apple CEO: TV watching a ‘terrible, broken process’

Apple CEO Tim Cook has described traditional TV viewing as a “terrible, broken process that…

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Apple to make ‘dramatic’ TV push, says investor Icahn

Billionaire investor and Apple shareholder, Carl Icahn, said he expects the firm to make a…

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Apple TV sales hit 25 million

Apple has now sold 25 million units of its Apple TV streaming set-top box, it…

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TV is ‘stuck in the seventies’, says Apple CEO

TV is an area that Apple “continues to look at,” with today’s television experience “stuck…

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Apple TV brings in revenues of US$1 billion

Apple reportedly made US$1 billion (€726 million) in sales for its Apple TV web streaming…

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Apple admits ‘grand vision’ for TV

Apple CEO Tim Cook admitted that the firm has “a very grand vision” for the…