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The Trade Desk
2 min read
RTL AdAlliance taps The Trade Desk to expand programmatic buying in Europe
RTL’s media sales house RTL AdAlliance has teamed up with advertising technology specialist The Trade…
1 min read
Brits set £20 limit on streaming spend
A new report has found that streaming is dominating the UK TV landscape, but that…
2 min read
Canada increasingly cutting the cord
The state of cord cutting in Canada has been revealed in a new report which…
1 min read
Disney expands adtech partnership with The Trade Desk
Disney has announced a ‘landmark agreement’ with adtech company The Trade Desk to power greater…
1 min read
China’s iQIYI integrates Unified ID 2.0
Chinese streaming service iQIYI has announced the integration of Unified ID 2.0 from The Trade…
1 min read
Southeast Asians increasingly shifting to OTT
More than a third of TV viewers in Southeast Asia are now streaming OTT content….
1 min read
Half of Americans have cut the cord, claims report
Almost half of US adults have already cut the cord, according to a new report….
2 min read
A fifth of Brits are spending two working days a week watching streaming services
A fifth of Brits spend over 16 hours a week watching streaming services. According to…
1 min read
Sky Media and The Trade Desk announce programmatic partnership
Sky’s advertising sales arm Sky Media has announced a partnership with ad tech firm The…
2 min read
More than a quarter of Americans plan to cut out cable in 2021
A new report has suggested that more than a quarter of US cable TV subscribers…
1 min read
The Trade Desk seals programmatic ad deal with Channel 4
Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel…
2 min read
British purse strings tighten as willingness to spend on streaming services drops
Brits are becoming more frugal with their willingness to spend on streaming services. According to…
2 min read
Streaming fatigue is setting in, claims report
After nearly a decade of irrepressible growth, cracks are emerging in streaming with fatigue beginning…