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The Future of TV Advertising
Broadcasters
2 min read
2 min read
TV Advertising: ITV boss says main focus is to grow digital advertising across ITVX
ITV’s chief executive officer Carolyn McCall has said the UK broadcaster is currently focusing on…
News
2 min read
2 min read
TV Advertising: Disney ‘leverages streaming audience data to boost linear viewing’
Disney’s senior advertising exec has said that to tackle the current declining linear market the…
News
2 min read
2 min read
TV Advertising: Broadcasters need to focus on investing in measurement tools, urge industry figures
Industry leaders have urged the broadcasters to to focus on increasing investment in ad measurement…
News
1 min read
1 min read
BARB looks to future following Netflix move
Following Netflix’s landmark decision to sign with BARB to measure audiences in support of its…
Broadcasters
2 min read
2 min read
Half of viewers want to buy goods direct from TV, says Discovery
Half of TV viewers in Central and Eastern Europe, the Middle East and Africa look…