Targeted

News 2 min read

Liberty Global has partnered with addressable TV advertising platform, Cadent, as it looks to step…

Vendors 2 min read

The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video…

Pay TV Operators 1 min read

Sky and Virgin Media have struck a deal to let businesses offer targeted ads across both…

Broadcasters 1 min read

UK broadcaster Channel 4 has launched a new interactive VOD format that lets advertisers address…

Pay TV Operators 1 min read

By 2020 consumer TV viewing habits will be made up of 50% live, linear viewing…