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Sky Media
2 min read
Sky Media unveils range of advertising enhancements
Sky Media, the advertising arm of Sky, has revealed a set of initiatives and innovations…
2 min read
Sky Media launches Creative Optimisation for programmatic advertising
Sky Media, the sales arm of Sky, has launched a new programmatic Creative Optimisation capability aimed at performance…
2 min read
Sky first to report off-platform distributed video
Sky Media, the sales arm of UK broadcaster Sky has revealed the company it is…
2 min read
Sky Media teams up with Regit to supercharge automotive targeted advertising
Pay TV operator Sky’s advertising arm Sky Media has partnered with ‘digital garage’ outfit Regit, which helps motorists…
1 min read
Sky Media unveils Search Behaviour advert targeting
Sky Media, the advertising sales arm of pay TV operator Sky, has unveiled new ‘search…
1 min read
Sky Media joins ITV’s Planet V trial
UK broadcasters ITV and Sky have revealed Sky’s advertising sales arm, Sky Media will join…
1 min read
FIFA taps Sky Media as ad sales house for FIFA+
FIFA has appointed Sky Media, the advertising sales house of pay TV operator Sky, as…
1 min read
WBD and Sky Media expand partnership
Warner Bros. Discovery U.K. & Ireland and Sky Media, the advertising sales arm of Sky, have…
1 min read
Sky Media and The Trade Desk announce programmatic partnership
Sky’s advertising sales arm Sky Media has announced a partnership with ad tech firm The…
1 min read
TVbeat appointed ‘System of Note’ for Sky Media to verify reporting metrics
Sky’s ad sales business Sky Media has expanded its partnership with TV inventory and yield…
1 min read
Sky to market Watch4 in Germany
Sky’s advertising business Sky Media will exclusively market AVOD Watch4 in Germany. Under this deal,…
1 min read
Sky Media launches Sky Analytics
Sky Media, the advertising sales arm of Sky, has announced the launch of Sky Analytics. …
1 min read
Sky Media taps TVbeat for ad data
Following what the pair described as a successful proof of concept last year, Sky Media…
2 min read
Sky teams with Fitbit for short-form funded first
Sky has teamed up with connected health consumer technology outfit Fitbit to create a second…
2 min read
Sky Media launches second phase of programmatic rollout
Sky Media, the Sky pay TV group’s advertising sales arm, has launched the second phase…