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Sky AdSmart
Sky
2 min read
2 min read
Sky AdSmart ‘increases engagement by a third’
Addressable TV can increase ad engagement by 35% and cut channel switching by 48%, or…
Pay TV Operators
2 min read
2 min read
TV Connect: TV platforms better placed than most to survive GDPR
Interactive television platforms in Europe are well-placed to survive the imposition of the General Data…