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Samba TV
1 min read
Samba TV enhances GenAI technology suite for advertising
Omniscreen tech company Samba TV has introduced new capabilities for the company’s suite of generative…
2 min read
Hawk launches omnichannel targeting solution in partnership with Samba TV
Digital omnichannel advertising firm, Hawk, has signed a partnership with TV technology company specialising in…
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Samba TV leverages Red Bee Media’s metadata and linear schedules
Media services provider, Red Bee Media, and provider of TV technology for audience data and…
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Yahoo signs up Samba TV for ad targeting and measurement
Yahoo has signed a partnership with data and analytics outfit Samba TV to provide advertisers…
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Samba TV launches in Spain with Smartclip
Omniscreen techprovider Samba TV has announced a partnership with adtech platform Smartclip to expand into…
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Disney+: Obi-Wan Kenobi becomes most-successful premiere for streamer
Disney has revealed that Obi-Wan Kenobi has been its most popular debut to date. The…
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Samba TV and MediaSquare partner for ‘programmatic alliance’ in France
Ominscreen advertising and analytics firm Samba TV has announced a strategic partnership with French media…
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Samba TV launches global TV viewership dashboard
Analytics firm Samba TV has announced the launch of its global Real-time TV Viewership Dashboard….
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Samba TV and PubMatic partner for CTV audience targeting
Ad and analytics provider Samba TV has announced a partnership with sell-side platform PubMatic. The…
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Samba TV and Vestel fight ‘Soap Opera Effect’ with launch of new AI tech
TV data and audience analytics company Samba TV has announced a partnership with TV producer…
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Samba TV partners with TiVo to expand ACR footprint
TV data measurement firm Samba TV has announced a partnership with TiVo that will broaden…
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Comscore announces partnership with Samba TV
Media planner Comscore will significantly expand its TV measurement footprint via a new partnership with…
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HbbTV Association adds new members
Seven new members have joined the HbbTV Association. The HbbTV Association is a global initiative…
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Liberty Global invests US$7.5m in Samba TV
Liberty Global has invested US$7.5 million in San Francisco-based television data and analytics firm Samba…
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App specialist Samba TV buys Poland’s Filmaster
US smart TV app provider, Samba TV, has acquired Warsaw, Poland-based recommendations specialist Filmaster. Samba…