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Programmatic buying
Pay TV Operators
2 min read
2 min read
Programmatic buying points way ahead, says Verizon OnCue
Programmatic buying – the automated buying, selling and delivery of TV ad spots – is…
Pay TV Operators
1 min read
1 min read
‘Programmatic buying’ to account for 20% of US TV ad spend
‘Programmatic buying’, also known as automated media buying, will account for 20% of US TV…