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Parks Associates
1 min read
US broadband homes have ‘more than seven video devices’ on average
US broadband households have more than seven video access devices on average – including TVs,…
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Fifth of US broadband homes use digital antenna to access TV
The number of US broadband homes that use digital antennas to access live TV has…
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Parks: 12% of US broadband homes use livestreaming platforms
Some 12% of US broadband households used a live streaming platform like Facebook Live or…
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More than half of US OTT homes subscribe to multiple services
More than 50% of US over-the-top subscription households subscribe to multiple video streaming services, compared…
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Parks Associates: top US SVOD services hold steady
Netflix, Amazon and Hulu continue to hold places one, two and three in the US…
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Parks: 53% of Americans subscribe to pay TV and OTT
Some 53% of US broadband households subscribe to both a pay TV service and at…
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US connected device sales ‘to reach 442m by 2020’
More than 442 million connected devices will be sold in the US by 2020, according…
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Smart TV uptake to reach 57% in Western Europe
Smart TV penetration will reach 57% in Western Europe this year, according to new figures…
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Parks: 59% of US web homes have Netflix, Amazon or Hulu
Some 59% of US broadband households subscribe to Netflix, Amazon, or Hulu, according to Parks…
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Parks Associates: 9% of US homes plan to buy VR headsets
Some 9% of US broadband households plan to buy a virtual reality headset within the…
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Parks: Two fifths of Americans visit video sites once a week
Some 39% of US broadband households visit a video sharing site like YouTube at least…
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One in five US subscribers now ‘dissatisfied’ with pay TV service
Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service,…
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Parks: US churn rate for OTT services is 19%
Some 19% of US broadband households cancelled an over-the-top video service in the past 12…
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Cord-cutting on the rise in the US
Cord cutting in the US has increased steadily in recent years with 15% of broadband…
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Third of US broadband homes watch UGC 10 days per month
Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and…
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Parks: 73% of US internet homes connect their TVs
Some 73% of US broadband homes now connect one or more TV entertainment devices to…
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Parks Associates: US OTT adoption up 12%
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12%…
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Parks: More than half of US OTT services are SVOD
Some 55% of over-the-top (OTT) services in the US have a subscription-only business model similar…
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Parks: 23% of US millennials opt for OTT-only
In the US, some 23% of millennial heads of household opt to live in OTT-only,…
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Roku still most popular streaming media player
Roku is still the most popular streaming media player in the US, accounting for 30%…
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One in six US broadband homes take an OTT sports service
Some 16% of US broadband households now subscribe to an over-the-top sports video service, according…
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European SVoD lags the US
The proportion of consumers watching OTT video in Western Europe is increasing but continues to…
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Top three dominate as US OTT churn edges upwards
About 20% of US broadband homes had cancelled at least one OTT service in the…
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European OTT video use on the up, still trails North America
Over-the-top (OTT) video usage in Western Europe continues to grow, but still trails North America…
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Two thirds of US web homes watch TV while using second-screen
Some 65% of US broadband households engage in at least one “second-second screen activity” per…
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One in six Spanish pay TV homes subscribed for the first time in 2015
Some 16% of Spanish pay TV households subscribed to pay TV for the first time…
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US average SVoD spend almost doubles in three years
Average monthly spend on internet-based subscription video-on-demand services by US households almost doubled in the…
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Third of UK broadband homes subscribe to OTT video
A third of UK broadband households subscribed to an over-the-top (OTT) video service as of…
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More than half of new TV buyers plan to go 4K in Europe
Some 54% of Western European shoppers who plan to buy a new flatscreen TV in…
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Quarter of US OTT subs to upgrade broadband in 2016
Some 25% of US over-the-top video subscribers plan to upgrade their broadband service in the…