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Parks Associates
1 min read
Smart TV penetration at over 50% in US
A new report has found that more than half of US broadband households now own…
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A majority of Americans signed up to OTT services during lockdown
More than three quarters of Americans subscribed to an OTT service during the period of…
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Disney+ and Apple TV+ fourth and fifth biggest US SVODs
Disney+ and Apple TV+ have already built substantial subscriber bases in the US to become…
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Churn on the up among US OTT operators
In news that will serve to trouble streaming players, churn amongst OTT operators is increasing…
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The TV set still king for Americans
Despite the rise of mobile video consumption, the TV set is still the preferred viewing…
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Quarter of Americans using AVODs
A quarter of US households regularly use free ad-supported OTT services. According to a new…
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Piracy to exceed US$67 billion by 2023
The value of pirate video services accessed by pay TV and non-pay TV consumers has…
2 min read
Parks Associates: streaming devices and smart TV on the rise in US
Over 70% of US broadband households now own at least one streaming entertainment product and…
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Disney+ and CBS All Access makes gains but Netflix retains top US streaming slot
CBS All Access made the strongest gains among established US streaming services in 2019, according…
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OTT subscription penetration high among smart speaker owners
OTT penetration is very high among owners of smart speaker and smart display owners. According…
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UI more important to OTT users than content recommendations, claims report
Service users are more likely to recommend a platform based on the quality of the…
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Multiple OTT subscriptions becoming the norm with 130% growth over five years
The number of households with two or more OTT subscriptions has increased by over 130%…
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Subscriptions make up 90% of online video spend
Subscriptions now represent the vast majority of internet spending on TV and movies in North…
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US pay-TV ARPU dropped 10% in two years
US standalone pay-TV ARPU is in an ongoing period of decline, says new research. According…
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Streaming media player sales stall in the US
Streaming device ownership in the US has risen to 39% of broadband households. According to…
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One in four US households engage in piracy, costing billions in lost revenue
Over a quarter of US broadband households engage in content piracy or account sharing, a…
1 min read
Parks: 75% of smart home device owners find devices ‘very valuable’
Some 75% of US smart home device owners find their devices ‘very valuable’, according to…
1 min read
US broadband homes turning to TV screen for OTT content
Over half of US broadband households are now watching online TV on internet-connected TV screens,…
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Parks: 16% of US broadband users share online video passwords
Some 16% of US broadband households admit sharing passwords to their video service accounts, according…
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Parks: 83% of US smart TV owners connect their set to the web
Some 83% of US smart TV owners now connect their device to the internet, up…
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Parks: 91% of US OTT subscribers take Netflix, Hulu or Amazon
More than nine in ten US over-the-top video subscribers take at least one of the…
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Parks: 40% of streaming player owners use device daily
Streaming media players are the most frequently used internet-connected entertainment device in the US, with…
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Parks: 30% of Netflix subscribers in premium tier
Some 30% of Netflix subscribers pay for its US$11.99 per-month premium tier – up from…
1 min read
Parks: US viewers watch two hours of ‘alternative content’ per week
US broadband households watch an average of two hours of “alternative content” on a computer…
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Parks: one in 10 US broadbands homes watch eSports
One in ten US broadband homes tunes into eSports, while 62% spend at least one…
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Parks: 85% of US millennials subscribe to OTT
More than 85% of millennials in US broadband houses subscribe to at least one over-the-top…
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Parks: 40% of US homes own streaming media players
Almost 40% of US broadband households owned streaming media players at the beginning of 2018,…
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Parks Associates: 50% of US broadband homes own a smart TV
More than 50% of US broadband households own a smart TV and more than 40%…
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Parks: US home entertainment spend falls as OTT remains steady
The average monthly expenditure by US broadband homes on video entertainment outside of a pay…
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One in five US pay TV customers taking online video services from providers
Over one in five US pay TV subscribers now take an online video service through…