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Nielsen
1 min read
Just 12% of US viewers have switched to digital-only
Half of the US population has bought or rented TVs or movies digitally in the…
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Nielsen begins measuring Roku
Audience measurement group Nielsen has begun measuring audience data and demographics on connected TV device…
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US SVOD hits 40%, with Amazon gaining ground
Four in ten homes in the US have an SVOD service, according to new research…
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Twitter TV users are more engaged, says Nielsen
There is a strong correlation between Twitter TV engagement and engagement with programming among viewers,…
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Twitter continuing to explore TV revenue opportunities
Tweets about TV shows can drive ratings, but ratings also drive Tweets, producing a cyclical…
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The Walking Dead the most social TV show on Twitter
The Walking Dead generated more Tweets and had a larger audience on Twitter than any…
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US live TV viewing slides as broadband-only household numbers increase
The number of broadband-only households in the US has climbed by 112% year-on-year, with the…
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Nielsen to track Netflix and Amazon viewing
US information and measurement firm Nielsen is reportedly due to start recording TV viewership on…
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Social media boosting catch-up viewing, says Nielsen
TV networks are in some instances now are seeing more than 50% of their 18…
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American viewers adopting social TV, says Nielsen
Americans are increasingly integrating TV viewing with social media behaviour according to a study by…
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Facebook and Nielsen to track TV viewing
Facebook has reportedly partnered with Nielsen to help with digital TV ratings measurement by offering…
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Nielsen adds demographics to Twitter
Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The…
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Super Bowl generates 1.8 billion Twitter TV impressions
Sunday’s Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3…
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TV advertising spend up 4.3%
TV advertising represented 57.6% of total global ad spend in Q3 2013 – up 4.3%…
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Nielsen launches Twitter TV ratings
Nielsen has launched its Twitter TV Ratings service, claiming it will be the first to…
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Two in five Americans now use Netflix, says Nielsen
US research and ratings firm Nielsen says that 38% of Americans now “use or subscribe…
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TiVo appoints long-serving Nielsen exec
DVR-maker TiVo has appointed Sheryl Harkins, a 17-year veteran with research firm Nielsen, to its…
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Twitter activity influencing TV viewing
Twitter activity does help drive audience tune-in for TV shows according to a new study…
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Advertisers stick with TV as web spend grows
Television remains the dominant medium for advertising investment, but web spend is growing at a…
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Nielsen launches online TV ratings pilot
US-based rating agency Nielsen has launched a pilot programme that will see measure audiences for TV…
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Nielsen to begin measuring online viewing
US-based rating agency Nielsen is to begin measuring online viewing in what is seen as…
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Nielsen partners with Twitter for TV ratings
Twitter and media measurement company Nielsen are creating a ratings system based on the amount…