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Nielsen
2 min read
Nielsen’s Clarken steps down as CCO
Measurement firm Nielsen is on the hunt for a new chief commercial officer after it…
2 min read
Nielsen invests in brand-safety firm OpenSlate
Nielsen has acquired a minority stake in brand-safety measurement company OpenSlate. The company said that…
1 min read
Gracenote launches Video ID Distribution system
Nielsen-owned Gracenote has launched a new Video ID Distribution system. The company says that this…
1 min read
Nielsen viewer stats differ from Netflix Stranger Things claim
The eagerly-awaited third season of Netflix hit Stranger Things has captured the pop culture zeitgeist…
1 min read
beIN Sports renews Nielsen deal
Qatari beIN Sports has signed a long-term national TV measurement agreement with Nielsen. The deal…
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Riot partners with Nielsen for esports monitoring
Games publisher Riot has announced a partnership with Nielsen to better value the exposure of…
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Gracenote launches Video Popularity Score
Nielsen-owned Gracenote has announced the launch of Gracenote Video Popularity Score. The service is a…
1 min read
Nielsen expands measurement for YouTube app on mobile to 26 new countries
Nielsen has expanded its advertising measurement to YouTube’s mobile app. Nielsen Digital Ad Ratings for…
1 min read
Nielsen acquires Sorenson Media in addressable ad push
Nielsen has acquired Sorenson Media, an addressable TV technology provider that aims to transform TV…
1 min read
Gracenote launches descriptive metadata solution
Nielsen-owned Gracenote has launched a descriptive metadata solution that is designed to produce more contextually…
1 min read
Nielsen adds A+E Networks to US dynamic ad insertion pilot
Nielsen is expanding its US dynamic ad insertion (DAI) pilot, with A+E Networks to begin…
1 min read
UK competition watchdog approves Nielsen ad intelligence acquisition
UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising…
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Eutelsat claims top spot in key West African markets
Eutelsat has claimed the status of satellite market leader in the west African markets of…
1 min read
Nielsen’s Gracenote launches mobile video analytics solution
Nielsen-owned Gracenote has launched a new Mobile Video Analytics solution designed to offer insights into…
2 min read
Sky overtakes P&G as UK’s biggest traditional advertising spender
Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional…
1 min read
Nielsen to measure YouTube mobile app ads in UK, France and Germany
Ratings agency Nielsen has launched advertising measurement on YouTube’s mobile app via its digital ad…
2 min read
Nielsen integrates Gracenote smart TV data
Nielsen has announced plans to use Gracenote’s real-time smart TV data to enhance Nielsen Marketing…
1 min read
Nielsen begins measuring Netflix and SVOD
US ratings agency Nielsen has started offering a syndicated solution to measure subscription video-on-demand and…
1 min read
Nielsen: traditional TV signal reception up in the US
The percentage of US homes with TVs receiving traditional TV signals is currently 96.5%, an…
1 min read
Nielsen starts to count YouTube, Hulu live TV metrics
Nielsen has added viewing data from YouTube TV and Hulu’s new live TV service to…
1 min read
Nielsen: US adults’ news consumption up 18% in 2016
US adults spent 72.5 billion minutes consuming news in the average week in 2016, an…
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Scripps: lifestyle programmes offer best returns
Lifestyle channel operator Scripps Networks Interactive says the types of shows on its channels drive…
1 min read
Millennials watch 27% less TV than over 35s
Millennials spend about 27% less time watching traditional TV than people aged over 35, according…
2 min read
Gracenote launches new entertainment products for converged platforms
Nielsen-owned Gracenote is launching a raft of entertainment data products developed for converged media platforms…
1 min read
Report: Nielsen in talks to buy Gracenote
Market research company Nielsen is reportedly in advanced talks to buy entertainment metadata firm Gracenote…
1 min read
Videology integrates Nielsen data
Videology, a provider for converged TV and video advertising, is adding data from Nielsen-owned eXelate….
2 min read
Nielsen: Two fifths of millennials use TV-connected devices
More than 40% of US millennials use a TV-connected device other than a DVR when…
1 min read
Netflix UK pay TV threat is ‘overplayed’
Take up of video-on-demand services in the UK is tracking at 20% of the population,…
1 min read
Videology integrates Nielsen Digital Ad Ratings in Europe
Advertising technology company Videology has integrated Nielsen Digital Ad Ratings (DAR) in Europe, enabling audience…
1 min read
Nielsen reveals TV usage by income
Lower income US households spend more time watching television and using their connected devices than…