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Nielsen
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Tubi expands relationship with Nielsen
FOX Entertainment-owned AVOD service Tubi has announced an expanded relationship with ad measurement firm Nielsen….
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Nielsen: streaming’s share of TV viewing at all-time high in US
Streaming captured its largest-ever share of total TV usage in March in the US. According…
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Nielsen agrees to US$16 billion sale
Nielsen has agreed a deal to go private for US$16 billion. After rebuffing a takeover…
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Nielsen rejects US$15 billion takeover approach
Ad measurement firm Nielsen has rejected a takeover approach from a private equity firm. A…
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Nielsen reportedly in talks over US$15 billion sale
A consortium of private equity firms is reportedly in talks to buy Nielsen in a…
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Nielsen incorporates streaming date into Media Impact product
Embattled ad measurement firm Nielsen has announced expanded coverage for streaming data. The firm said…
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Comscore takes measurement fight to Nielsen with Comscore Everywhere launch
Comscore has announced the launch of a single-source cross-platform measurement solution. The launch of Comscore…
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Gracenote unveils future programming performance predictor
Nielsen-owned metadata and technology specialist Gracenote has launched Audience Predict, a new content analytics tool…
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Crackle Plus turns to Gracenote for content discoverability
AVOD network operator Chicken Soup for the Soul has announced a new collaboration with Nielsen-owned…
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WarnerMedia exploring alternative to Nielsen measurement tech
WarnerMedia has announced plans to launch a measurement alternative to Nielsen in 2022. Speaking in…
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Media Distillery teams up with Gracenote to improve EPG accuracy
AI for video technology specialist Media Distillery has teamed up with Nielsen-owned content identification specialist…
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Roku announces measurement partnership with Nielsen
Roku has announced a partnership with Nielsen to measure content on its devices within Nielsen…
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Nielsen relaunches streaming measurement suite
Embattled measurement firm Nielsen has relaunched its streaming measurement suite. The move will see Nielsen’s…
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Nielsen CEO: ‘we haven’t been perfect’
The CEO of ad measurement firm Nielsen has defended the company amid ongoing industry scrutiny….
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NBCUniversal calls for ‘declaration of measurement independence’ as Nielsen comes under pressure
NBCUniversal has given the strongest indication yet that it intends to break free of the…
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Nielsen buys Parisian actionable TV intelligence firm TVTY
Measurement and analytics firm Nielsen has announced the acquisition of TV attribution provider TVTY. The…
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Gracenote brings video metadata coverage to Poland
Nielsen-owned Gracenote has expanded its video metadata coverage to Poland. The company said that it…
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Nielsen Digital Ad Ratings comes to Samsung TV Plus
Samsung Ads has agreed a deal with Nielsen. The agreement means that advanced TV measurement…
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Roku acquires Nielsen’s Advanced Video Advertising business
Roku has announced a major deal to acquire Nielsen’s Advanced Video Advertising business in a…
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Nielsen launches solution to track premium theatrical films on VOD platforms
With the increasing trend of distributors like Disney and Warner Bros skipping cinemas and going…
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Gracenote launches new product for smart TV and automotive sports experiences
Nielsen-owned content discovery specialist Gracenote is launching a new live sports offering designed to help…
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Nielsen to measure YouTube on CTV in US
Ad measurement firm Nielsen has announced that it will begin to include CTV viewing…
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Gracenote launches new data product for sports streaming
Nielsen-owned Gracenote has launched GracenoteStreaming Sports Catalogs to enable TV providers to connect fans to…
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Gracenote launches cross-platform search and discovery tool for sports content
Nielsen-owned metadata firm Gracenote has launched a new offering which promises to enable cross-platform search…
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Measurement convergence the ‘holy grail’ for new Nielsen GM Scott Brown
Nielsen has announced a promotion of Scott Brown to the role of general manager of…
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Disney latest to join Nielsen Addressable TV beta
Disney has become the latest media programmer to join Nielsen’s Addressable TV beta programme, the…
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TV viewing could increase 60% during coronavirus says Nielsen
Housebound users could stream more than 60% more video during the coronavirus pandemic. According to…
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Industry vet Sean Cohan headlines trio of Nielsen appointments
Data measurement firm Nielsen has announced a triumvirate of new appointments, with the most noteworthy…
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Majority of consumers happy to pay for more SVOD services, says Nielsen
Fears of streaming saturation may be overstated, suggests a new report from Nielsen. According to…
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Nielsen splits retail and media businesses following “challenging year”
Measurement company Nielsen is to split into two publicly traded companies. Announced on Thursday, the…