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Millennials
1 min read
YouGov: Netflix the most liked brand among millennials
Netflix was the most positively talked about brand among UK millennials for the second year…
1 min read
More than half of US millennials tune into SVOD daily
More than half of US millennials now tune into an SVOD service like Netflix, Amazon…
3 min read
BBC: reaching young people a major ‘strategic issue’
Successfully reaching young people is “one of the single biggest strategic issues” now facing the…
2 min read
Deloitte: 66% keep pay TV as it is bundled with web access
Two thirds of US pay TV customers say that they keep their TV subscriptions because…
1 min read
Millennials watch 27% less TV than over 35s
Millennials spend about 27% less time watching traditional TV than people aged over 35, according…
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GfK: Millennials shun traditional pay TV
Millennials are the group most likely to cut the cord, or to have never had…
2 min read
Ampere: sports viewing on the decline among millennials
Interest in sport among young millennials is “on the decline” with many viewers lured away…
2 min read
BBC Advertising report questions perceptions about Millennials
Traits associated with millennials – a key talking point at all TV industry conferences and…
1 min read
TDG: Millennial ‘cord-nevers’ satisfied by SVOD services
Most US millennial web users who have never signed up for legacy pay TV services…
2 min read
Four in five millennials now subscribe to OTT
Some 80% of millennials subscribe to at least one over-the-top (OTT) service and 39% report…
1 min read
Millennials ‘more likely to turn on Netflix than live TV’
Millennials now spend 54% of their TV viewing time streaming content and just 25% watching…
2 min read
Nielsen: Two fifths of millennials use TV-connected devices
More than 40% of US millennials use a TV-connected device other than a DVR when…
2 min read
Millennials are ‘main disruptor’ for TV business, says MTG
Millennials are the “main disruptive factor” for the TV industry, are increasingly saying “no” to…
2 min read
TV still ‘by far most popular form of video’ for 16-24s
TV viewing time among people aged 16 to 24 dropped 7% year-on-year in 2015, though…
1 min read
Second screen multitasking done by 88% of millennials
Some 88% of millennials use a second screen like a phone or tablet to multi-task…
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Millennial viewing habits persist as young adults grow older
UK millennials’ viewing habits remain broadly consistent as they get older, meaning media players will…
1 min read
Fifth of millennials watch over 10 hours online content a week
Some 19.3% of millennials now watch more than 10 hours of online content per week,…
1 min read
TiVo: 61% of millennials stream content regularly
Some 61% of millennials regularly access streaming content on services like Hulu and Netflix, according…
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Half of millennials now more likely to download content
Some 49% of millennials said they are now more likely to download digital content than…
1 min read
TV everywhere boosts overall viewing, says Viacom
TV applications and sites are “additive” to the TV viewing experience, with 64% of users…
1 min read
A third of millennials watch mainly online video
Some 34% of millennials said they watch mostly online video or no broadcast television, according…