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Innovid
Innovid launches new measurement solution for converged TV
Online adtech company Innovid has announced the launch of its measurement platform for converged TV….
CTV overtakes mobile for global video impressions
CTV has overtaken mobile as the platform with the greatest share of global video impressions….
Innovid announces US$160 million TVSquared acquisition
CTV ad delivery and measurement platform Innovid has announced the acquisition of TVSquared for US$160…
Innovid taps marketing veteran Kirschner to lead European charge
Independent TV advertising and analytics platform vendor Innovid has announced the appointment of Wolfgang Kirschner…
Roku and Innovid expand analytics partnership
Roku has announced the expansion of its partnership with Innovid to produce a new analytics…
Channel 4 launches ‘Dynamic TV’ ad targeting
UK broadcaster Channel 4 has launched Dynamic TV, a data-driven video-on-demand advertising initiative that enables…