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IAB
2 min read
IAB UK predicts CTV ad growth but wants better measurement
UK digital advertising trade body the IAB forecasts that advertising spend on connected TV (CTV)…
1 min read
CTV to drive increasing digital video spend in the US
Digital video advertising is expected to represent more than half of all video spend in…
2 min read
IAB: US digital ad revenues grew 23% in H1 2018
US digital advertising revenues grew 23% year-on-year in the first half of 2018 to reach…
1 min read
UK digital ad spend achieves fastest growth in seven years
UK digital advertising expenditure grew by 16.4% to reach a record £8.6 billion (€10.8 billion)…
1 min read
A fifth of UK web users have turned to ad blockers
Some 22% of online British adults currently use ad-blocking software, according to new research by…
1 min read
IAB: Connected TV devices now the focal point for viewing
The proliferation of connected devices mean that the TV is no longer the focal point…
1 min read
Social media trumps entertainment in UK web use
Social media has overtaken entertainment activities, like streaming TV shows, in terms of time spent…
1 min read
US online video ad revenues hit US$3.3 billion
Online video adverting revenues in the US reached climbed 17% year-on-year in 2014 to reach…
1 min read
UK homes now own 7.4 web-connected devices on average
The average UK household now owns 7.4 devices that connect to the internet, with nearly…