Horowitz Research

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US pay TV subscriber numbers drop 10 percentage points

The number of traditional US pay TV subscribers has fallen ten percentage points in four…

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Millennials ‘more likely to turn on Netflix than live TV’

Millennials now spend 54% of their TV viewing time streaming content and just 25% watching…

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OTT services a complement to pay TV, says Horowitz Research

Over-the-top (OTT) video services like Netflix remain “a complement to, not a replacement for” traditional…