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GroupM
2 min read
GroupM launches Total TV Measurement for UK
GroupM, advertising giant WPP’s media investment group, has launched Total TV Measurement, a new tool…
1 min read
GroupM brings Finecast to Spain
Media investment firm GroupM has announced the launch of Finecast in Spain. Finecast is an…
1 min read
Pair of senior hires for Finecast
GroupM-owned addressable TV provider Finecast has announced the appointment of Laura Hicks as global head…
1 min read
Advertising to see double-digit drop as pandemic takes toll
The effect of coronavirus on the advertising industry has been laid bare by a new…
1 min read
GroupM appoints Christian Juhl as CEO
WPP, the world’s largest media investment organisation, has hired Christian Juhl as the CEO of…
2 min read
GroupM: Global TV ad spend to grow this year and next
Global TV advertising investment will grow this year and next but will lose overall market…
2 min read
GroupM: generations Y and X will ‘erode TV viewing’ as they age
Growing older no longer increases television viewing time, according to GroupM’s new ‘The State of…
2 min read
GroupM downgrades UK TV advertising forecast
Advertising giant GroupM has downgraded its expectations for growth in the UK advertising market this…
2 min read
GroupM creates new premium content group
Advertising agency group GroupM is pushing further into premium TV production and financing by creating…
1 min read
GroupM: UK advertising to see its eighth year of growth
WPP-owned advertising firm, GroupM, has predicted that UK advertising will see its eighth successive year…
1 min read
GroupM: TV ads 40% more efficient than other communications
TV advertising was 40% more efficient at driving long-term response in terms of per-pound spend…