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Global Video Index
Ooyala: digital content ‘driving viewing off the TV’
The explosion of digital content is “helping to drive viewing off the TV” with mobile…
Ooyala Video Index: 58% of video plays occur on mobile
More than 58% of video plays globally occurred on mobile devices in the third quarter…
Ooyala: mobile now accounts for 57% of all video plays
Mobile viewing accounted for nearly 57% of all video plays worldwide in Q1 2017 marking…
Mobile to account for 60% of online video views this quarter
Mobile represented 54% of all online video viewing in Q4 2016 and is tipped to…
Programmatic drives video ad growth, mobile viewing rising sharply
Growth in the amount of video ad slots available programmatically helped drive a 74% increase…
More than half of online video watched on mobile in Europe
Europe has moved “aggressively into mobile” with more than 53% of all online video views…
Mobiles and tablets account for 21% of online video views
Mobile and tablet viewing represented more than 21% of all online video plays in the…
Mobile devices to account for 50% of online video views by 2016
Watching content on mobiles and tablets will account for half of all online video views…