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FreeWheel
1 min read
European CTV ad views grow by a quarter
Digital advertising views – and views on connected TV in particular – saw strong growth…
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Wurl launches generative AI-enabled BrandDiscovery
FAST and connected TV technology specialist Wurl has launched BrandDiscovery, which it describes as a…
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FreeWheel: number of ads per break and duration of breaks falling in Europe
The number of ads included in television ad breaks in Europe across platforms has fallen…
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Yahoo Advertising partners with FreeWheel & Magnite to boost CTV capabilities
Yahoo Advertising has entered into a strategic agreement with Comcast-owned ad tech outfit FreeWheel and…
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NBCUniversal expands One Platform for advertisers
NBCUniversal has expanded its One Platform advertising technology and content offering, which it says will…
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FreeWheel and Comcscore team up for CTV advertising
Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…
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Trio of exec appointments for FreeWheel
Comcast-owned adtech company FreeWheel has announced a trio of senior appointments, including Katy Loria as…
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FreeWheel to offer linear addressable solution with AMC Networks
Comcast-owned adtech company FreeWheel has announced a partnership with AMC Networks to offer a self-service…
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Comcast Advertising rolls out AudienceXpress multi screen media solution
Comcast’s adtech business has announced the relaunch of its multi screen media solution, along with…
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FreeWheel ups Mark McKee to general manager
Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager. …
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Streaming overtakes TV Everywhere in US
Streaming services have overtaken TV Everywhere in the US. TV Everywhere (TVE) – the model…
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Ma promoted to CTO at FreeWheel
Comcast-owned ad-tech company FreeWheel has announced the appointment of Yuling Ma as its chief technology…
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FreeWheel acquires Beeswax
Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said…
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Comcast’s Freewheel poaches Canal+’s Dremeaux for international role
FreeWheel, the advertising software business owned by Comcast, has hired Virginie Dremeaux as executive director,…
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Connected TV and set-top video ad views rise as desktop declines
Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser…
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FreeWheel appoints CPO
Comcast-owned ad tech company FreeWheel has announced the hire of Jon Whitticom as its chief…
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Discovery partners with Freewheel for ad management on cable networks
Discovery has announced a multi-year partnership with Comcast’s ad tech business FreeWheel. The deal will…
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STV in deal with FreeWheel for advertising on STV Player
Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital…
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FreeWheel to launch programmatic OTT offering for local TV buyers
Comcast-owned FreeWheel has announced the launch of new OTT buying capabilities for agencies and advertisers….
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NBCU connects linear and digital ads with FreeWheel
NBCUniversal has begun connected its linear and digital video ad delivery systems using FreeWheel’s dynamic…
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Mediaset taps FreeWheel and Comcast Technology Solutions for streaming app
Mediaset has tapped FreeWheel and Comcast Technology Solutions to provide the technology platform for its…
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Online advertising views in Europe outpacing US growth
Online advertising views in Europe increased 37% in the first three months of the year…
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Premium video advertising growing in Europe
The migration of IP-delivered content to the TV screen and the growing popularity of live-streaming…
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Videoamp appoints former FreeWheel exec as CFO
RTL Group and Mediaocean-backed Videoamp has appointed former FreeWheel COO and CFO, as its first…
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Premium video body launches in Europe
A premium video advocacy body is launching in Europe with the backing of numerous major…
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Online video ad viewing grows as short-form boosts consumption
Viewing on online video adverts grew 28% year-on-year in the third quarter of this year,…
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Canal+ taps FreeWheel for advertising management
Vivendi-owned French pay TV operator Canal+ has tapped video advertising specialist FreeWheel to optimise and…
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Live content ad views driving growth, says FreeWheel
Long-form on-demand streaming video ad views in the US and Europe increased by 56% in…
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FreeWheel launches preferred partners initiative
Video advertising management specialist FreeWheel has launched a preferred partners initiative for supply-side platforms, with…
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US content providers create premium video advocacy body
An advocacy body for the premium video industry has launched, bringing together the likes of…
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