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Emarketer
Mobile time to surpass TV time in 2019
Adults in the US will spend more time using their mobile devices than watching their…
eMarketer: social video ad spend to grow 44% by 2021
Social video ad spend in the US will grow 44% between 2019 and 2021 to…
eMarketer: 51% of US households to take Amazon Prime in 2019
The number of Amazon Prime households in the US will reach 63.9 million this year,…
eMarketer: 2018 to be milestone year for digital video ads in the US
US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018,…
eMarketer: UK digital ad spend to reach £13bn this year
UK digital advertising spend will reach £12.98 billion in 2018, accounting for 63.6% of total…
eMarketer projects strong ad gains for Hulu and Roku
Hulu and Roku will both experience strong US advertising revenue growth over the next two…
eMarketer: US connected TV user numbers to reach 182m in 2018
There will be 182.6 million connected TV users in the US this year, up 8.1%…
eMarketer: cord-cutting in US accelerating despite pay TV-OTT partnerships
Cord-cutting in the US will grow by a third this year compared with the figure…
eMarketer: 10% of the world’s population to use SVOD this year
Nearly 765 million people globally – 10.2% of the world’s population – will use a…
eMarketer: mobile engagement to surpass TV by 2019
US adults will send more time on their mobile devices than they do watching TV…
eMarketer: 16% mobile video time growth in UK this year
The time people in the UK spend watching video on smartphones is due to grow…
eMarketer: Spanish TV ad market set to dip
TV’s share of total media ad spend in Spain will decrease from 39.3% to 38.5%…
eMarketer: social ad spend in the UK to exceed TV by 2020
Social networks’ share of advertising spend in the UK will overtake television ad spend by…
eMarketer: 78% of digital video viewers watch on their phone
More than three quarters of digital video viewers globally will use their mobile phones to…
eMarketer: YouTube ‘close to saturation’ in the UK
More than 90% of digital video viewers in the UK regularly visit YouTube with the…
eMarketer: UK programmatic ad spend to reach £3.39bn this year
Programmatic digital display ad spend in the UK will reach some £3.39 billion by the…
eMarketer: UK digital ad spend to reach £10.9bn this year
UK digital ad spend will reach £10.89 billion (€12.36 billion) by the end of 2017,…
eMarketer: video viewing to see UK smartphone use surpass PCs
Video viewing will help smartphones to pass computers for the first time this year as…
eMarketer: fifth of UK web users block ads
Some 20.9% of UK internet users, 11.4 million people in total, will use ad blocking…
eMarketer: US virtual reality use to climb 110% this year
Virtual reality usage will grow by 110% in the US this year, but will not…
eMarketer: half of UK internet users to play online games in 2019
By 2019 half of all UK internet users will be playing online games at least…
Snapchat ad revenues to reach nearly US$1bn next year
Snapchat is due to see “explosive growth” in ad revenues, with the messaging service set…
eMarketer: 2.85bn people to stream Rio Olympics
Some 2.85 billion people worldwide are expected to stream the Rio Olympics, a 1.5 times…
eMarketer: US digital video ads set for double-digit annual growth
US digital video ad spend will grow by double-digits annually through 2020, as TV spend…
eMarketer: 63% of UK population regularly watches web video
More than three-fifths of the UK population now consume online video on a regular basis,…
UK mobile ad spend to overtake TV this year
Mobile ad spend in the UK is expected to rise by 35% this year, overtaking…
eMarketer: US digital ad spend to surpass TV next year
Total digital ad spend in the US will surpass TV spend for the first time…
Half of UK population to use Facebook this year
This year an estimated 50.5% of UK residents – some 33.2 million users – will…
US pay TV subs to drop below 100m as cord cutting ‘accelerates’
The number of US households that subscribe to cable and satellite TV will drop below…
UK mobile ad spend to overtake TV next year
UK mobile advertising spend will overtake television ad spend in 2016 after showing “significant growth…
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