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Advertising
1 min read
TF1 Group sees drop in pay TV and advertising revenues
French broadcaster TF1 Group suffered reversals in both the advertising market, pay TV and other…
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TV advertising spend up 4.3%
TV advertising represented 57.6% of total global ad spend in Q3 2013 – up 4.3%…
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YouTube to bring in US$5.6 billion in ad revenues
YouTube will bring in around US$5.6 billion (€4.1 billion) in gross advertising revenues this year…
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Global ad spend growing, but TV will plateau
Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016…
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CTC Media boosted by channel gains
Russian broadcaster CTC Media reached its highest third quarter profitability level since 2009, with TV…
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Akamai study reveals online video ad-viewing habits
Mid-roll online video adverts are more likely to be viewed than pre-roll ads and viewers…
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Optimal and Civolution launch TV ad synchronisation on Facebook
Advertisers can now implement second-screen advertising on Facebook that is synchronised with TV commercials thanks…
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Ads on social networks unpopular and ineffective, says study
Advertising via social networks such as Facebook, Twitter and Google+ is both unpopular and largely…
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Freesat launches new TV ad campaign
UK free-to-air platform Freesat is launching a new TV advertising campaign with a 30-second spot…
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Global TV ad market growth expected to slow this year
Growth in the global TV advertising market will be significantly slower this year than last,…
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Advertisers stick with TV as web spend grows
Television remains the dominant medium for advertising investment, but web spend is growing at a…
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Pay TV numbers down in Spain but revenues exceed DTT
Pay TV revenues in Spain exceeded those of commercial free-to-air digital-terrestrial channels last year, although…
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DTV CEE13 Video Interview – Atmedia
Atmedia’s Marcin Boroszko talks to DTVE about the current woes facing the TV advertising business…
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No advertising recovery in sight this year
The expected recovery in advertising revenues across the eurozone will not materialise this year and…
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Digital advertising still set to deliver growth
TV and internet advertising is set to fuel continued growth of the overall advertising market…
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TV advertising growth will pass pay TV growth, says IDATE
Growth in over-the-top TV advertising will begin to accelerate faster than pay TV growth from…
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Nagra to buy Sigma’s SIS platform for advanced advertising
Interactive TV specialist Nagravision has announced plans to ramp up its advanced advertising business in…
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Rovi in Channel 4 connected TV ad trial
Digital TV technology company Rovi is carrying out interactive advertising trials in the UK, using…