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Advertising
1 min read
FreeWheel launches preferred partners initiative
Video advertising management specialist FreeWheel has launched a preferred partners initiative for supply-side platforms, with…
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Hulu launches ad-free option
US streaming service Hulu has begin offering customers an ad-free option. The US$11.99 per month…
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Four fifths of UK video ads run across devices, says Videology
Some 80% of all UK digital video ad campaigns ran on more than one device…
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Turner and Vubiquity team up to automate VoD
Turner Broadcasting in the US has turned to on-demand specialist Vubiquity to turn its broadcast…
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Netflix says it is not planning ads
Netflix will not test or introduce third-party advertising to its service it said this morning….
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YouTube introduces 60fps live streaming
YouTube has launched 60fps live streaming, a few months after adding support for higher frame…
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Virgin Media to expand addressable advertising offering
Liberty Global-owned UK cable operator Virgin Media will build on its recent launch of dynamic…
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BBC World News trials product placement
BBC World News has started trialling product placement on some of its feature programmes on…
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YouTube confirms subscription plans
YouTube has confirmed plans to launch an advertising-free version of YouTube that users will be…
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UK homes now own 7.4 web-connected devices on average
The average UK household now owns 7.4 devices that connect to the internet, with nearly…
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ProSiebenSat.1 signs up with KD for regionalised ads
German commercial broadcaster ProSiebenSat.1 is to launch regionalized advertising on Vodafone-owned cable operator Kabel Deutschland’s…
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Ad spend rising, but Russia and China slow growth
Global ad spend will continue to grow in the next couple of years, but at…
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TV to account for 42.2% of the global ad market in 2015
TV advertising will account for 42.2% of the global ad market in 2015, but there…
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Bonnier launches unified programmatic video ad platform
Sweden’s Bonnier Group is to introduce a new programmatic video advertising platform that will bring…
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Sky Deutschland highlights benefits of VoD advertising
Sky Deutschland’s ad sales arm has conducted a study of the effectiveness of video-on-demand advertising…
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TV ads strong in 2014, weaker than expected in 2015
Media agency ZenithOptimedia is forecasting that global ad expenditure will grow 4.9% in 2015, reaching…
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Broadcaster VoD ads better than YouTube ads, says Channel 4
Advertising on TV on-demand players outperforms YouTube for viewer acceptance, engagement and attention, according to…
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UK advertising market grows faster than expected
UK advertising expenditure grew at its fastest rate for three years in the first half…
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TV revenues to reach €424.7 billion in 2018
Global TV revenues will climb from €368.9 billion in 2014 to €424.7 billion in 2018,…
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OTT revenues to reach US$42 billion by 2020
Online TV and video revenues from fixed broadband networks will more than double in the…
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Two thirds of people use second screen while watching TV
Almost two thirds of people (64%) have used a second screen device while watching TV,…
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TV ad revenues to hit US$236 billion in 2020
Global TV advertising spend is set to reach US$236 billion in 2020, up by 38%…
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ProSiebenSat.1 Group boosted by TV ad gains
ProSiebenSat.1 Group extended its lead over the German TV advertising market in the second quarter,…
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OTT provider Viewster launches first TV ad campaign
Over-the-top TV provider Viewster is launching its first TV advertising campaign. Viewster will air two…
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Russia passes pay TV ad ban
Russia’s State Duma has passed a bill banning advertising on cable and satellite pay TV…
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TVN benefits from ad market improvement
Polish broadcaster TVN said a recovering TV ad market and improvement in brokerage fees from…
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Sky forms AdSmart local ad partnership with Johnston Press
BSkyB has teamed up with UK local newspaper group Johnston Press to create a new…
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Blinkx acquires LYFE Mobile
Internet media platform Blinkx has acquired mobile targeted advertising specialist LYFE Mobile in an all-cash…
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SeaChange teams up with Invidi for multiscreen advertising
Technology providers SeaChange International and Invidi Technologies have developed a joint software solution that they…
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UK TV ad market tipped to grow strongly
TV ad revenues will increase at a healthy rate in 2014 with the soccer World…