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Advertising
2 min read
Google surges despite YouTube ad controversy
Google’s parent company, Alphabet, reported large growth in both revenues and profits, driven by gains…
1 min read
TV ad spend in the UK ‘boosted by VOD growth’
TV advertising spend in the UK reached a new high of £5.3 billion (€6.2 billion)…
1 min read
Channel 4 launches personalised TV ads
UK broadcaster Channel 4 has launched a new interactive VOD format that lets advertisers address…
1 min read
YouTube blocks ads on channels with under 10,000 views
YouTube is pulling ads on channels with under 10,000 views, in a bid to “determine…
2 min read
Altice acquires ‘outstream’ ad leader Teads in €285m deal
Altice is to acquire leading video advertising market-place provider Teads in a deal that values…
2 min read
Thinkbox: TV accounts for 75% of UK video viewing
TV accounted for 74.8% of UK video viewing last year, down slightly from 76% in…
1 min read
YouTube to cut 30-second unskippable ads
YouTube reportedly is due to axe 30-second unskippable ads from next year to focus on…
2 min read
Snapchat lists traditional TV among competitors in IPO filing
Snapchat cited traditional companies in the TV space among its competitors, as it filed papers…
1 min read
Report: Facebook developing TV app
Facebook is reportedly developing a big-screen video app as part of its efforts to position…
1 min read
Deloitte: TV continues to thrive
TV advertising revenue will remain resilient to digital disruption in the UK this year as…
1 min read
IHS: online to replace TV as top ad medium by 2020
Online will replace TV as the number one global advertising medium by 2020, according to…
1 min read
Online video ad viewing grows as short-form boosts consumption
Viewing on online video adverts grew 28% year-on-year in the third quarter of this year,…
2 min read
ITV launches premium ad-free on-demand option on Hub
ITV is expanding its ITV Hub on-demand offering by adding what it describes as a…
1 min read
Ad revenues will grow despite political uncertainty
The global advertising market will grow at decent rate in the next few years despite…
1 min read
GroupM: UK advertising to see its eighth year of growth
WPP-owned advertising firm, GroupM, has predicted that UK advertising will see its eighth successive year…
1 min read
Virgin Media launches ad sales agency
Virgin Media has launched Virgin Media Solutions, a new advertising sales house for the UK…
1 min read
Snapchat ad revenues to reach nearly US$1bn next year
Snapchat is due to see “explosive growth” in ad revenues, with the messaging service set…
2 min read
German TV and video advertising market set for growth
The German audiovisual advertising market should see growth of between 3% to 4% this year,…
2 min read
Global TV ad spend to climb 3.1% driven by Olympics, US election
TV will continue to take the biggest share of the global ad market in 2016,…
1 min read
RTL buys video advertising firm Smartclip for €47m
RTL Group has agreed to buy a 93.75% shareholding in online video advertising firm Smartclip…
1 min read
Global ad revenues set to grow this year
Global advertising revenues will increase this year and Europe’s crisis-hit countries are recovering, according to…
1 min read
UK mobile ad spend to overtake TV this year
Mobile ad spend in the UK is expected to rise by 35% this year, overtaking…
1 min read
eMarketer: US digital ad spend to surpass TV next year
Total digital ad spend in the US will surpass TV spend for the first time…
1 min read
Vessel drops ads for paying subscribers
Vessel, the online video start-up from former Hulu boss Jason Kilar, has dropped the ads…
2 min read
Cutting TV ads has ‘disproportionate’ effect on sales
Cutting TV advertising budgets has a disproportionate negative effect on sales, according to the research…
2 min read
Non-linear viewing to complement, not replace linear TV
Non-linear viewing of content is set to continue to grow over the next three years,…
2 min read
UK TV ad spend tops £5 billion driven by online companies
TV advertising spend in the UK reached a record high of £5.27 billion last year,…
1 min read
Videology unveils online ad buying trends
TV and online video ad buying are converging, according to a report by software provider…
1 min read
TV still dominant video platform for millennials
TV remains the dominant video platform across all demographics, with millennials still spending 80% of…
1 min read
European video ad spend to grow 30% this year
European video ad spend will grow by more than 30% year-over-year in 2015 and will account…