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Advertising
2 min read
IAB UK predicts CTV ad growth but wants better measurement
UK digital advertising trade body the IAB forecasts that advertising spend on connected TV (CTV)…
1 min read
NBCUniversal sets Ad-ID as standard for One Platform
NBCUniversal has announced Ad-ID as the new standard for advertisers across its One Platform. The…
1 min read
iOS in-app ad market to nosedive
The in-app Apple iOS advertising market is set to lose a fifth of its value…
1 min read
Record Super Bowl ad spend of US$545 million
CBS secured record ad revenue from Sunday’s Super Bowl in spite of low TV ratings….
1 min read
YouTube first digital platform to receive MRC accreditation for protecting advertisers
YouTube has become the first digital platform to receive accreditation from the Media Rating Council…
1 min read
FreeWheel acquires Beeswax
Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said…
2 min read
Video entertainment adspend to remain stable in face of pandemic
Despite the economic crisis caused by the Covid-19 pandemic, video entertainment ad spend is expected…
1 min read
ITV launches Planet V ad platform
Planet V, the programmatic advertising platform from ITV, has officially launched. The British pubcaster said…
1 min read
US TV ad sales saved from massive slump by political spend
TV ad sales have been down across the globe as a result of the coronavirus…
1 min read
ViacomCBS to launch new ad platform
US media giant ViacomCBS has announced the launch of a new connected video advertising product…
2 min read
Sky partners with TVSquared for ad effectiveness tracking tech
Sky has announced a partnership with ad measurement firm TVSquared to create a solution which…
1 min read
Advertising to see double-digit drop as pandemic takes toll
The effect of coronavirus on the advertising industry has been laid bare by a new…
3 min read
Verizon Media lifts lid on new advertising and content capabilities
Verizon Media has unveiled a range of new advertising and content capabilities. Unveiled by press…
2 min read
Industry launches TV charter for “responsible and transparent” ad measurement
The association of TV and radio sales houses egta has launched a “progressive TV Charter…
1 min read
YouTube introduces new ad format
YouTube has announced the launch of a new ad format called Video Reach Campaigns. Currently,…
2 min read
Amazon overtakes Netflix on content marketing spend
Amazon Prime Video has become the top spender on content advertising by an OTT company….
1 min read
Connected TV (CTV) advertising now accounts for nearly half of impressions
Advertising on connected TVs (CTVs) now accounts for nearly half of impressions served. This is…
1 min read
Comcast launches addressable advertising initiative
Comcast Advertising, the advertising arm of Comcast Cable has announced the launch of a new…
1 min read
Nexstar Digital launches TViQ audience solution
Digital media solutions provider Nexstar Digital (NXD) has announced the official launch of its proprietary…
1 min read
eMarketer: social video ad spend to grow 44% by 2021
Social video ad spend in the US will grow 44% between 2019 and 2021 to…
1 min read
ITV: political uncertainty impacting ad demand
ITV reported revenue gains but a decrease in earnings for full year 2018, and warned…
2 min read
WARC: linear TV still ‘by far’ the top display ad medium
Linear and catch-up TV remains “by far the top medium” for global display advertising spend,…
2 min read
Liberty Global partners with Cadent on addressable TV ads
Liberty Global has partnered with addressable TV advertising platform, Cadent, as it looks to step…
2 min read
Zenith: two thirds of digital media ad spend to be programmatic in 2019
Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019,…
1 min read
Strategy Analytics: TV to account for 80% of video ad spend in five years
Even though digital video is the fastest growing digital advertising category, TV will still account…
1 min read
WARC: AVOD spend to nearly double by 2023
Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five…
1 min read
eMarketer: 2018 to be milestone year for digital video ads in the US
US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018,…
1 min read
TV ad measurement firm iSpot.tv raises US$30m
TV ad measurement company iSpot.tv is seeking to bolster the adoption of its TV advertising…
1 min read
AT&T rebrands ad unit to Xandr, agrees addressable TV ad deals
AT&T has rebranded its ad unit to Xandr, describing it as a “new kind of…
1 min read
eMarketer projects strong ad gains for Hulu and Roku
Hulu and Roku will both experience strong US advertising revenue growth over the next two…