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Advanced advertising
2 min read
RTL Nederland teams with Discovery, Fox and Viacom in ad initiative
RTL Nederland, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks (VIMN) have…
2 min read
TV4 launches dynamic targeted advertising with Com Hem and Boxer
Bonnier Broadcasting-owned Swedish broadcaster TV4 has launched dynamic customised advertising with Tele2-owned cable operator Com…
2 min read
Hulu, AT&T reportedly mulling ads when viewers press pause
Hulu and AT&T are both looking at the option of adding advertising to their current,…
2 min read
Mediaset taps FreeWheel and Comcast Technology Solutions for streaming app
Mediaset has tapped FreeWheel and Comcast Technology Solutions to provide the technology platform for its…
1 min read
UK competition watchdog approves Nielsen ad intelligence acquisition
UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising…
2 min read
SpotX expands Nordic team
Advertising technology outfit SpotX has further grown its team in the Nordics with the appointment…
1 min read
TF1 takes majority stake in programmatic specialist
French commercial broadcaster TF1 has taken a majority stake in programmatic media specialist Gamned! as…
3 min read
Facebook and YouTube say no to ‘one-size-fits-all’ ratings
Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency…
1 min read
RTL and ITV strengthen advertising partnership
German and international broadcaster RTL and UK commercial broadcaster ITV are to strengthen and extend…
2 min read
WARC: Sponsorship revenue beating other paid media
Sponsorship revenue growth is trending ahead of all other paid media excluding internet formats, with…
2 min read
Vice launches Video Everywhere advertising product
Vice Media has launched Vice Video Everywhere, a new video advertising product that it says…
1 min read
SpotX names new European management team
Advertising technology outfit SpotX has named a new European management team following its merger with…
2 min read
Online advertising views in Europe outpacing US growth
Online advertising views in Europe increased 37% in the first three months of the year…
2 min read
SpotX names new Benelux chief
Advertising technology company SpotX has named Marco Ruivenkamp as managing director of SpotX and Smartclip…
2 min read
UK consumers taking dim view of internet adverts
Over half of UK consumers believe that the ads they see on websites are not…
2 min read
YouTube targets TV users with new advertising services
Google’s YouTube has unveiled plans to increase the value of its presence on connected TVs,…
2 min read
Sky overtakes P&G as UK’s biggest traditional advertising spender
Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional…
1 min read
Xite and SpotX team up for programmatic advertising
Personalised music channel provider Xite has tapped dvertising technology provider SpotX to offer programmatic advertising…
1 min read
VimpelCom launching interactive advertising pilot
Russian service provider VimpelCom has launched interactive advertising on its Beeline TV service in partnership…
1 min read
Premium video advertising growing in Europe
The migration of IP-delivered content to the TV screen and the growing popularity of live-streaming…
1 min read
TV4, Discovery, MTG and Telia team up in targeted ad initiative
Telia, TV4 Group, Discovery Networks and Modern Times Group (MTG) have teamed up to launch…
1 min read
Lattelecom taps AI to analyse TV ad views
Latvian telecom operator Lattelecom has tapped technology outfit Apply to develop an analytics tool for…
1 min read
JW Player taps SpotX for new ad platform
Video player provider JW Player has teamed up with programmatic ad technology outfit SpotX to…
1 min read
Advertisers seeking cross-platform reach
Changing viewing habits mean that service providers need to deliver cross-platform reach to advertisers, but…
1 min read
Nielsen to measure YouTube mobile app ads in UK, France and Germany
Ratings agency Nielsen has launched advertising measurement on YouTube’s mobile app via its digital ad…
1 min read
Yospace targets OTT advertising with NexStreaming partnership
Advertising technology provider Yospace has teamed up with OTT TV video player provider NexStreaming to…
2 min read
France Télévisions piloting targeted advertising on DTT platform
French public broadcaster France Télévisions has teamed up with transmission services provider TDF to test…
1 min read
SpotX server-side insertion interoperable with AWS
Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power…
2 min read
Channel 4 launches digital ad sales service with BT Sport
Channel 4 has launched a digital ad sales service aimed at third party content publishers,…
1 min read
ProSiebenSat.1 strengthens ad tech play with Kairon acquisition
German broadcaster ProSiebenSat.1 has strengthened its move into the ad tech market by acquiring e-commerce…