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Advanced advertising
2 min read
JW Player names advertising demand chief for EMEA
Video platform provider JW Player has appointed Elliot MacNay to head up its demand-side ad…
2 min read
FranceTV Publicité deals with Orange, Bouygues set stage for targeted advertising
France Télévisions’ advertising arm FranceTV Publicité has struck separate targeted advertising partnerships with service providers…
1 min read
The Trade Desk seals programmatic ad deal with Channel 4
Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel…
1 min read
Nordija taps Yospace for Telenor Sweden media project
Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija…
1 min read
MediaKind reconfigures advertising and content distribution technology
Technology provider MediaKind has reconfigured its advertising and content dstribution rights platform Prisma with a…
1 min read
Connected TV and set-top video ad views rise as desktop declines
Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser…
2 min read
Proximus signs deal with RMB to debut targeted advertising
Belgian telco Proximus has struck an agreement with media agency Régie Média Belge (RMB) to…
2 min read
Zenith: TV to see zero ad revenue growth in next three years
Television will see zero growth in advertising revenue over the next three years, and 2020…
2 min read
Broadcasters’ personalised advertising ambition held back by cloud concerns, says study
Four-fifths of broadcasters are looking at implementing personalised advertising, but are falling behind streaming services…
2 min read
Comcast rebrands ad sales division and launches new products
Comcast has rebranded its ad sales division, formerly known as Spotlight, to Effectv. The company…
2 min read
Sky AdSmart ‘increases engagement by a third’
Addressable TV can increase ad engagement by 35% and cut channel switching by 48%, or…
1 min read
German competition watchdog gives green light to ProSiebenSat.1-RTL ad JV
German competition watchdog the Bundeskartellamt has approved commercial broadcasters ProSiebenSat.1 and RTL’s advertising joint venture…
1 min read
Amazon looks to grow video advertising business
Amazon is looking to grow its video advertising business with a series of initatives in…
2 min read
TDG: third of Netflix subs would consider low-cost ad-supported variant
A third of Netflix US subscribers would consider switching to a less-expensive, ad-supported tier, according…
3 min read
Internet advertising to surpass 50% of total ad-spend in two years
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%…
1 min read
Juniper: Amazon set to disrupt growing digital ad business
Global digital advertising revenues will reach US$520 billion by 2023, with Amazon set to emerge…
1 min read
BARB taps Kantar to launch four-screen audience measurement
UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new…
1 min read
Channel 4 unveils Project Agora for targeted VOD advertising
UK commercial broadcaster Channel 4 has unveiled new targeted advertising capability that will be launched…
2 min read
ProSiebenSat.1 and RTL create JV for programmable addressable advertising
ProSiebenSat.1 and RTL Deutschland are teaming up to drive the development of addressable TV and…
1 min read
Former Roku execs debut new smart TV advertising outfit
Former Roku executives Steven Shannon and Jim Lombard have unveiled Tetra TV, a new smart…
2 min read
NBCUniversal and Sky taking CFlight ad measurement to Europe
NBCUniversal and Sky are to take their burgeoning collaboration in advertising under Comcast’s ownership to…
1 min read
TDF to provide HbbTV targeted ad tech internationally with Enensys
French transmission service provider TDF has teamed up with technology outfit Enensys to further the…
2 min read
Thinkbox: TV still accounts for 94.6% of video advertising
Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for…
1 min read
ProSiebenSat.1 ‘must deliver’ on targeted advertising strategy
German commercial broadcaster ProSiebenSat.1must “deliver on its ambitions to accelerate growth in its non-traditional linear…
2 min read
Sky and NBCUniversal team up on advanced advertising
Sky and new Comcast stablemate NBCUniversal are to combine their advanced advertising offerings under Sky’s…
2 min read
DAZN to launch advertising on streaming service
Sports streaming operator DAZN is to introduce advertising on its platform as part of a…
2 min read
SpotX names UK platform services chief
RTL Group-owned advertising technology provider SpotX has named Sophie Knight as director, platform services for…
1 min read
SpotX hires demand chief
Advertising technology specialist SpotX has named Graeme Lynch as head of demand. Reporting into Ed…
1 min read
France Télévisions teams up with TDF for targeted advertising over DTT
France Télévisions’ advertising arm, France TV Publicité, has teamed up with transmission services provider TDF…
2 min read
Comcast moves forward with blockchain-based advertising platform
US cable and entertainment giant Comcast’s cable advertising division has launched what it describes as…