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Advanced advertising
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Media companies face hit as advertising recession looms
Commercial broadcasters are likely to be hit harder than advertising agencies as recession hits the…
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Ad-tech outfit Equativ invests in Nowtilus to target CTV market
French ad-tech outfit Equativ has taken a significant equity stake in German targeted ad specialist…
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TF1 sells programmatic ad unit to HLD
French broadcaster TF1 is selling its programmatic advertising subsidiary Gamnedi to investment outfit HLD. Gamnedi…
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RTL names new combined ad unit RTL AdAlliance
RTL Group’s new international advertising subsidiary is to be given the name RTL AdAlliance, combining…
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Veset and Ad Insertion Technology team up for multiscreen ad insertion
Technology outfits Veset and Ad Insertion Platform are teaming up to provide an integrated multiscreen…
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German TV advertising slows but streaming advertising grows
German TV advertising will grow by only around 1% this year, while the overall German…
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YouTube joins upfronts and enables frequency optimisation for advertisers
YouTube has joined this week’s revived upfronts event in New York for the first time…
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ANGA COM: interest in addressable advertising on the up among streamers
Addressable advertising is likely to become a key element in local German players’ streaming strategies…
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Last chance to register for DTVE’s free Symposium session on addressable advertising
Digital TV Europe has secured three additional leading experts from leading industry players for today’s…
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Comcast Technology Solutions launches US linear addressable ad product
Comcast Technology Solutions has launched a US national linear addressable advertising system for its customers…
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Ad tech provider Magnite launches new programmatic technology
Sell-side advertising platform provider Magnite has launched Live Stream Acceleration (LSA), a technology it says…
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Bouygues Telecom forges addressable advertising alliance for France
French service provider Bouygues Telecom has teamed up with convergence technology specialist Realytics and connected…
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Vidaa selects Unruly SSP for inventory access
Smart TV OS maker Vidaa has announced a partnership with Unruly SSP as its strategic…
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NBCU and RTL tie up ad inventory partnership
NBCUniversal has announced a new partnership with RTL Group’s ad business RTL AdConnect. The bilateral,…
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Discovery becomes minority owner in OpenAP with exec duo to join board
Discovery has joined the likes of Fox, NBCUniversal and ViacomCBS as a minority owner in…
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FreeWheel ups Mark McKee to general manager
Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager. …
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Xandr teams up with Molotov TV, Clubbing TV and Qwest TV in France
Xandr, AT&T’s advanced advertising unit, has teamed up with a number of connected TV services…
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Rlaxx TV and Smartclip team up for advertising
Smartclip, the ad tech unit of RTL Group, has teamed up with AVOD service provider…
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NBCUniversal calls for ‘declaration of measurement independence’ as Nielsen comes under pressure
NBCUniversal has given the strongest indication yet that it intends to break free of the…
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Wurl riding CTV and FAST wave to growth
Streaming TV technology provider Wurl saw a 38% increase in revenue in Q2 of this…
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Omdia: shift of ads to online will force traditional media to collaborate
Traditional media players are coming under increasing pressure from the shift of advertising to online…
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Telenet to make adverts unskippable
Liberty Global-backed Belgian service provider Telenet is to prevent subscribers from skipping adverts on recorded…
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Clubbing TV joins Smartclip ad line-up
Lifestyle channel Clubbing TV has joined RTL Group-owned advertising technology outfit Smartclip’s portfolio of connected TV…
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Addressable advertising in France ramps up with Bouygues launch
French service provider Bouygues Telecom has launched a segmented TV proposition including addressable advertising to…
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RCS & RDS/Digi launches dynamic ad insertion
Romanian and central and eastern European region service provider RCS & RDS has teamed up…
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Finecast signs up new addressable TV partners
Addressable TV specialist Finecast has extended its UK TV reach beyond traditional broadcasters on its…
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Altice Media launches first addressable ad campaigns
Altice Media has launched the first addressable advertising campaigns to its user base in France….
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Telenet, Proximus, Mediahuis and Pebble Media create joint ad sales house
Liberty Global-owned Belgian service provider Telenet and its content arm SBS, publishing group Mediahuis, national…
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Connected TV ads increasingly targeted by fraudsters
Advertising on connected TV is increasingly being targeted by fraudsters, according to a report commissioned…
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Synamedia launches new addressable advertising product
TV technology provider Synamedia has launched a new addressable advertising product, Iris, aimed at pay…