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Advanced advertising
2 min read
Channel 4 teams up with Microsoft’s Xandr for programmatic advertising
Channel 4 has said it will be the first UK broadcaster to offer commercial brands the…
1 min read
Veset acquired by Japan’s PLAY
Technology outfit Veset has been acquired by Japanese media technology company PLAY for an undisclosed…
1 min read
ITV increases investment in data tech firm InfoSum to support ad strategy
UK media company ITV has increased its investment in data technology company InfoSum. Although it…
2 min read
MTV, Sanoma Media tap dataBreeders for Total TV ad measurement
Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement…
1 min read
Brightcove teams up with ad-tech outfit Magnite
Streaming technology outfit Brightcove has entered into a strategic relationship with sell-side advertising platform provider…
2 min read
SPI International takes Filmstream FAST channel to ScreenHits TV
Canal+-owned channel provider SPI International has signed a distribution deal with content and platform aggregator…
1 min read
FreeWheel and Comcscore team up for CTV advertising
Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…
1 min read
Netflix’s new ad tier starts slowly in the US
Data from US research firm Antenna suggests that Netflix has made a slow start with…
2 min read
Wurl leadership team predicts another banner year for FAST in 2023
At the end of a breakthrough year for the FAST channel business, senior execs at…
1 min read
Disney+ ad-tier launches with more than 100 advertisers on board
Walt Disney-owned streamer Disney+ launched its ad-supported subscription offering in the US yesterday, with more…
2 min read
Netflix will likely expand ad offering to more tiers, says Sarandos
Netflix is likely to deliver multiple ad tiers over time, beyond the Basic with Ads…
2 min read
Foxtel builds up to SVOD advertising launch
Australian pay TV platform Foxtel is on track to launch an advertising proposition on its…
2 min read
Channel Factory makes key hires
YouTube ‘global brand suitability platform’ Channel Factory has made what it says are two key…
2 min read
Ad tech specialist Equativ makes key hires
Advertising monetisation platform provider Equativ has named James Grant as SVP and head of agency and…
2 min read
Bitmovin research highlights costs of buffering and risk of ad-funded tiers
New research from video solutions provider Bitmovin suggests quality of content is not the only…
2 min read
Tappx unifies ad tech acquisitions under Techsoulogy brand
Ad tech company Tappx has launched Techsoulogy, which it describes as a new corporate brand…
1 min read
Apple to introduce ads for Major League Soccer streaming
Apple is set to introduce advertising into its streaming TV service by building an ad…
1 min read
World Cup ‘will fail to offset’ declining ad demand for ITV
Coverage of football’s FIFA World Cup will not offset a general decline in TV advertising…
2 min read
Roku surpasses 65m global accounts, but ad forecasts dent share price
Streaming challenger Roku continued to make good progress in Q3 2022, according to Anthony Wood,…
1 min read
rlaxx TV taps Magnite to manage OTT inventory
Sell-side advertising platform Magnite has entered into a strategic collaboration with ad-supported VOD service rlaxx…
1 min read
Corus strikes defiant note ahead of Netflix ad tier launch in Canada
Leading Canadian broadcaster Corus Entertainment is the latest to see its revenues dented by the…
2 min read
Netflix lays out dates, prices and small print for new ad-supported tier
Streaming giant Netflix will launch its heavily-flagged ad-supported tier next month. The snappily-titled Netflix Basic…
2 min read
UK viewers ‘turning to ad-supported streaming’
UK viewers are increasingly turning to ad-supported streaming options, with momentum likely to grow, according…
1 min read
DTG launches targeted advertising testing
UK digital TV industry body the DTG says it had tested 95% of the UK…
2 min read
Omdia: 60% of Netflix subs will be on ad-supported tier
Three out of five Netflix subscribers will be on the streamer’s ad-supported tier by 2027,…
1 min read
TF1 taps Smart Ad-Break from Synchronized
French broadcaster TF1 has tapped ad tech specialist Synchronized, to integrate the latter’s Smart Ad-Break…
3 min read
WARC downgrades ad forecasts, but video streaming will outperform sector
Global advertising spend is on course to rise by 8.3%, or $67.3 billion, to $880.9…
1 min read
Blue Ant Media promotes pair in FAST drive
Canada’s Blue Ant Media has promoted Craig Junner to SVP of programming & content strategy,…
1 min read
RTL and SevenOne Entertainment to create new addressable ad tech JV
German broadcasters RTL Deutschland and Seven.One Entertainment Group/ProSiebenSat.1 are to set up an addressable advertising…
1 min read
Ofcom calls for evidence as pressure mounts to loosen PSB ad rules
UK media regulator Ofcom has issued a call for evidence to help it decide whether…