Report: The data analytics revolution

The advent of Big Data means that TV operators and content providers are in a position to understand in greater detail than ever before how, when, where, for how long and why we consume video.

The massive amounts of data provided by IP delivery could potentially transform the way services are delivered and enable service providers to optimise their delivery platforms and grow revenue.

However, the use of viewer behaviour analytics – the collection and analysis of a variety of metrics about the way users interact with audiovisual media – by companies varies greatly and many organisations are at the beginning of their journey in exploring the potential of the wealth of data on offer to transform their business practices and contribute to their bottom line.

Digital TV Europe recently surveyed almost 200 video industry players from 40 countries, including OTT TV providers, broadcasters, pay TV operators and content companies to quiz them on their current use of data and their views on its longer term promise.

The resulting report, produced by Digital TV Europe in association with Piksel, is now available to download, free of charge.