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Survey | The UI and the customer: editorialisation, personalisation and engagement
The home page of the UI is the shop window of a TV service offering, providing operators with a way to communicate their content proposition directly to subscribers. But what qualities does a UI home page need to draw customers into the store? And how can TV operators best use the home page to meet their goals?
Digital TV Europe wants to know what the video industry’s leading minds think are the key elements that make a UI effective as a tool to attract and retain subscribers.
How important is the home page of the UI and what qualities will keep customers coming back for more? How far should personalisation of the UI be taken? How often does the content line-up need to be refreshed and what factors should drive editorialisation of the home page by marketers?
The editorial team at Digital TV Europe will use the survey results as the basis of an in-depth report that will be available to you free of charge.
Complete the survey by 23 October for a chance to win an Amazon Echo Show, worth £199!
3 min read
