Multi-screen VOD and TV: The Bigger Picture

Multiscreen TV has been the big story of the last year, with pay TV operators as well as OTT service providers extending the reach of their content by targeting devices including tablets, smartphones, smart TVs and game consoles, as well as traditional set-top boxes.

While multiscreen TV is now common in advanced markets, there remains uncertainty about the potential scope of services – including whether they should encompass live as well as on-demand content – and about how to make money from them.

Other questions facing service providers include how many and what type of devices to target, how to improve audience measurement techniques, and whether to build their own platform, outsource it to a third party or select best-of-breed components.

Digital TV Europe recently surveyed 242 senior industry participants from 65 countries, 16.1% of whom
identified as triple-play operators, 7.9% as IPTV service providers, 5.4% as cable operators, 3.7% as DTH operators, 6.6% as pay TV channel operators and 9.9% as free-to-air broadcasters, with the balance composed of a mix of producers and content providers, mobile TV and VoD operators, executives of industry associations consultants, technology vendors and others.

We sought their views on a range of key topics related to multiscreen and OTT video distribution, enabling us to build a picture of industry perceptions, priorities and concerns.

This document, produced by Digital TV Europe in conjunction with Brightcove is now available to download.