IP advertising – top 5 challenges

IP video expands opportunities through targeted advertising. However, unlike traditional television, IP video is more dynamic, with numerous new devices, formats, content and services to consider. This makes offering a ‘Real TV’ advertising experience difficult.

Download CommScope’s eBook, “Overcoming the Top 5 Challenges in Server-side IP Ad insertion” to learn how to avoid common mistakes.

CommScope delivers scalable IP advertising solutions built for the dynamic reality of IP-delivered Television. Advertisers know their messages get delivered to the right audience and video providers grow their advertising revenue. Click here to learn more!

Regards,

Jim Owens
Sr. Director, Advertising Product Management