Interactive TV: The Big Picture

TV service providers today are delivering an increasingly complex range of interactive services in response to changing viewing habits and the challenge of competition from OTT services.

In a world where viewers now look for sophisticated user guides that encompass advanced search and recommendation, on-demand and catch-up services and access to web-based content, TV operators face a challenge in delivering a consistent service over multiple legacy set-top boxes as well as new devices.

In August 2013 we carried out a survey of over 200 industry professionals on the experiences of TV operators in delivering interactive services.
Interactive TV: The Big Picture unveils a fascinating set of insights into what the service operators believe are important, perceptions about the nature of the OTT threat and the challenges they face in delivering interactive TV services.