Free Report | The OTT TV Experience

Pay TV operators have launched OTT services to complement their mainstream offerings and to provide a TV Everywhere experience, allowing users to view content via tablets, smartphones and the web.

At the same time, standalone OTT providers, spearheaded by Netflix, have popularised the SVoD model. Netflix and other OTT providers have also sought to team up with TV platform operators to deliver their offering s to the TV screen with the high level of Quality of Experience that can be facilitated by an infrastructure-based service provider.

As consumers become more used to TV Everywhere and OTT offerings, they are becoming more demanding and more aware of Quality of Experience. At the same time, in a crowded environment, OTT providers are attempting to differentiate their services based on the overall experience of using the service.

DTVE recently surveyed over 130 senior industry figures from over 50 countries, including telecom, cable and telecom pay TV operators, OTT service providers and content companies, to share their views on the success factors for OTT, the relative importance of Quality of Experience and the emerging relationship between OTT providers and infrastructure-based internet service providers. The resulting report, which is now available to download free of charge, provides a highly useful insight into how key industry players view the importance of the consumer experience in determining the success or failure of OTT TV services.