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Author
Melissa Kasule
Recent articles by this author
2 min read
TP Vision and Vestel partners with Addressable TV Initiative
RTL Deutschland and ProSiebenSat.1’s joint venture, Addressable TV Initiative (ATVI), has inked a deal with…
1 min read
Simplestream launches SCTE-35 Marker Inserter
Simplestream has introduced its new automated tool SCTE-35 Marker Inserter to its ad-tech stack to…
2 min read
North America CEO Joe Markowski leaves DAZN
North America boss Joe Markowski will leave DAZN, after more than a decade at the…
1 min read
Chess.com taps Play.Works to deploy ChessTV AVOD app
Chess.com has partnered with CTV games and video provider, Play.Works, to launch a new ChessTV…
1 min read
ITV’s coverage of FA Cup quarter-final draws 8.6m viewers
The FA cup quarter-finals which saw Manchester United defeat Liverpool drew 8.6 million viewers on…
2 min read
Pete Distad to head Disney, Fox & WBD joint sports streamer
Apple and Hulu alum, Pete Distad, has been appointed as the CEO of the Disney,…
2 min read
Max Taylor becomes new Vodafone UK boss
Vodafone UK has named chief commercial officer Max Taylor as the new CEO, replacing Ahmed…
1 min read
NBCU ties with LiveRamp and Google to enhance ad service
NBC Universal (NBCU) has partnered with data specialist platform LiveRamp to implement Google Display &…
1 min read
SPI launches Dizi on Allente across Nordic markets
Canal+ subsidiary company, SPI International, is launching Turkish drama channel Dizi and Dizi on-demand content…
1 min read
Western Europe’s OTT revenue to rise to $48bn by 2029
Western European OTT TV and film revenue will rise by 55% in the next six…
1 min read
Parrot Analytics: Prime Video’s Hazbin Hotel keeps lead in Switzerland
Amazon Prime Video’s Hazbin Hotel continues to be a hit with audiences, leading Parrot Analytics’…
2 min read
Pixelscope and MRMC deliver AI-Powered broadcast solution
Nikon company’s Mark Roberts Motion Control (MRMC) and Pixelscope, provider of AI-automated live sports production…
1 min read
Vodafone Deutschland boss Philippe Rogge to depart
Vodafone Deutschland boss, Philippe Rogge, plans to step down and will exit the company at…
1 min read
ROXi taps Frequency to launch music video FAST channels
Music streaming company, ROXi, has launched a slate of music video-focused FAST channels in partnership…
1 min read
Deltatre appoints Alex Gruber as chief product officer
Sports-oriented streaming tech provider, Deltatre, has recruited Alex Gruber as its chief product officer. Gruber’s…
2 min read
FAST is “underestimated rather than overhyped” says LG exec
Despite FAST’s popularisation and it becoming a rapidly growing market, according to LG Ad Solutions…
2 min read
The Graham Norton Show channel took “seven-figure investment” to launch, reveals ITV exec
The Graham Norton Show FAST channel launch marks ITV Studios and Samsung TV Plus’ biggest…
1 min read
Streamers opt for Generative AI to cut rising costs
Consumers spend $73 per month on average on streaming services matching the monthly costs of…
2 min read
France’s Iliad Group names Aude Durand deputy CEO
French telecom operator Iliad Group has promoted Aude Durand to deputy chief executive officer. Durand…
2 min read
WBD unveils cycling broadcast plans, with over 1,000 races
Warner Bros. Discovery (WBD) has unveiled its broadcast plans for the cycling season including 300…
2 min read
ITV to grow digital advertising business with increasing investment from “dozens of new advertisers”
ITV will introduce a raft of new to TV digital first-hand advertisers across ITVX following…
1 min read
Fubo strikes MLB carriage deal with MASN
Sports streaming service Fubo has struck a Major League Baseball (MBL) carriage deal with Mid-Atlantic…
1 min read
Quickplay & STC to launch Saudi short-form video platform
Cloud-based OTT technology company, Quickplay, has collaborated with Saudi Telecom Company (STC) and Google Cloud…
1 min read
ThinkAnalytics hires AWS alum Josh Wiggins
Technology outfit ThinkAnalytics has hired Josh Wiggins as SVP of business development, strategy, and partnerships….
2 min read
Bertelsmann boss Thomas Rabe to step down by 2026
Thomas Rabe has revealed his plans to step down as CEO of RTL parent company…
1 min read
X to launch video-focused Smart TV app to rival YouTube
Elon Musk‘s social media platform X, formerly Twitter, plans to launch a long-form focused video…
1 min read
Barcelona unveils new streaming service Barça One
Spanish top-tier football team FC Barcelona has launched its dedicated free streaming service Barça One….
2 min read
Vivaro deploys Appear’s X platform for live decoding
Solutions provider Vivaro Media has tapped live production technology outfit, Appear, to support the live…
1 min read
Western Europe to lose 9m pay TV subs by 2029
Pay TV subscribers in Western Europe will sink to 93 million by 2029, forecasts market…
2 min read
Netflix to livestream Jake Paul and Mike Tyson fight
Netflix continues to widen its live sports coverage, with the heavyweight boxing mega-event headlined by…