Samsung to launch smart TV services at CES

Samsung is set to introduce new smart TV services at CES this week, in a bid to offer personalised content to viewers based on their preferences.

The services, named Sports and Music, will be offered through Samsung’s Smart Hub platform.

The Smart TV Sports service will provide customised sports information – including fixture and score information for a user’s favourite team – from a single navigation page.

The Samsung ‘Music’ service will allow smart TV customers to search for and identify songs from TV programs and will recommend new music to users.

The service will be available starting in France, Germany, Italy, South Korea, Spain, the United Kingdom and the US, offering content from eight music app partners – including Spotify, Napster and Deezer.

At the same time, Samsung is expanding its TV Plus service, which offers IP-based channels through a new smart electronic program guide. Samsung first launched TV Plus in South East Asia, it is now also available in the US, and is due to launch in Europe in April 2017.

Samsung said it will partner with Fandango and Rakuten to provide premium transactional video-on-demand content in the US and Europe respectively, and with Funke to offer ad-supported VOD content in Germany.

“At Samsung, one of our top priorities is ensuring that we are closely in tune with what consumers want and need from their smart devices and electronics,” said Won Jin Lee, executive vice president of Samsung Electronics’ visual display business.

“With that in mind, we continue to innovate our Smart TV offering in order to provide the content experiences that our customers have come to know and expect from Samsung.”