Brightcove to power OTT platform MotoAmerica Live+

Streaming tech outfit Brightcove has been tapped by motorcycle road race series, MotoAmericia.

MotoAmerica will deploy Brightcove’s technology to power the live and video-on-demand (VOD) capabilities of its streaming platform MotoAmerica Live+.

The OTT service will broadcast the upcoming Daytona 200 race live on March 7-9 which will showcase its new streaming enhancements, by leveraging Brightcove’s technology.

MotoAmerica joins Brightcove’s roster of clients including Atlantic Coast Conference (ACC) Raycom Sports, ATP Tour, Badminton Horse Trials, Canadian Football League, Confederation of North, Central America and Caribbean Association Football (Concacaf), Harness Racing Victoria, Little League Baseball and Softball, Major League Soccer (MLS), National Hockey League (NHL), National Hot Rod Association (NHRA), U.S. Ski & Snowboard, United States Olympic and Paralympic Committee, United World Wrestling and USA Volleyball.

“Delivering quality live and on-demand streaming experiences is essential for today’s sports and entertainment organizations to reach and engage their audiences effectively,” said Marc DeBevoise, CEO of Brightcove. “We’re happy to partner with MotoAmerica to help them deliver a unique viewing experience for fans worldwide. Through our award-winning platform, MotoAmerica will now be able to monetize its content on a global scale and drive additional revenue.”

“Throughout the years, we’ve received feedback from our fans to enhance the viewing experience. In response, we decided to collaborate with Brightcove to offer our fans the upgraded experience they have been asking for. With the new platform provided by Brightcove, MotoAmerica can incorporate additional elements into the overall viewing experience,” said MotoAmerica COO Chuck Aksland.

He added,“these elements include integrated live timing, betting options, news updates, merchandise offerings, and access to the 24-hour all-motorsports channel MTRSPT1, all in one location. Partnering with Brightcove ensures that both current and new fans of MotoAmerica can enjoy the best viewing experience possible. We are very excited about the improvements and are confident that our fans will appreciate the enhanced features and functionality now available to them.”