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ITVX earns record 315m streams in January
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ITVX, the streaming arm of UK broadcaster ITV, landed a record of 315 million streams during the month of January.
Mr Bates vs the Post Office (Source: ITV)
The 315 million streams marked the AVOD platform’s biggest streaming month as of yet.
Sunday January 28 was ITVX’s biggest single day for both the number of streams and streaming hours since England’s World Cup exit on December 10 2022, said the provider. The day recorded 14.8 million streams and 6.1million streaming hours, with viewers tuning into the FA Cup, Love Island All Stars and the launch of series two of drama, Trigger Point.
Hit reality seres Love Island All Stars pulled 43 million streams and ITVX’s coverage of the FA Cup including Liverpool v Norwich City game reached 11 million stream.
Drama on ITVX was also a driving force, delivering 108 million streams for the platform. Limited true story drama, Mr Bates vs the Post Office, was streamed 22 million times and crime series, After the Flood, gained 20 million streams.
Rufus Radcliffe, ITV MD of Streaming said: “ITVX has hit the ground running in 2024. It’s clear that our breadth of quality programming across all genres has brought viewers in their multiple millions and our Drama programming, with the enormous success of Mr Bates as well as After the Flood and the return of Trigger Point, has been extremely successful.”
ITV signs deal with Amazon MGM Studios Distribution
Elsewhere, ITV, has inked an agreement with Amazon MGM Studios Distribution to distribute 25 James Bond films across its linear channels and ITVX.
The deal marks the first time that the Bond films have been available via an AVOD streaming platform in the UK, said ITV. Each title will be available for streaming on ITVX for 30 days post linear transmission.
The films will launch on ITV4 starting with Goldfinger on March 4, followed by On Her Majesty’s Secret Service, The Spy Who Loved Me, Licence to Kill ,GoldenEye and Skyfall. The collection of 25 Bond titles is scheduled to air multiple times a year across ITV channels.
Darren Nartey, senior acquisitions manager, said : Films & Kids said: “It doesn’t get any more iconic than James Bond and we are honoured to bring this fantastic catalogue of films to our viewers both on our linear channels and via catch-up on ITVX.”
The broadcaster will also deliver a range of additional Bond-themed content available on ITVX, including feature-length documentary Everything Or Nothing: The Untold Story of 007, and Being James Bond: The Daniel Craig Story.
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