Sky Deutschland taps WSC Sports’ AI technology

WSC Sports has scored a multi-year partnership with Sky Deutschland, that will see the Comcast-owned broadcaster deploy WSC Sports’ AI-driven technology across a host of premium sports properties.

The deal with the AI sports video tech firm aims to boost engagement to Sky Deutschland’s comprehensive coverage of the Bundesliga and 2. Bundesliga, English Premier League, and Formula 1, as well as providing additional advertising opportunities for brands.

The broadcaster will utilise WSC Sports’ cutting-edge AI-driven technology to create real-time short-form digital video across its OTT, web, and wide-reaching social media accounts. In addition, Sky Deutschland will leverage the WSC Sports platform to generate and distribute broadcast quality long-form content for its linear channels.

Sky Deutschland will also utilise WSC Sports’ solutions for its coverage of the English Premier League that automatically creates real-time highlights that appear in Google’s prime search location, OneBox.

WSC Sports’ AI-powered technology has been tapped by over 400 leagues, teams and broadcasters including the NBA, ESPN, YouTubeTV, Bundesliga, LaLiga, Serie A, and DAZN.

“This is a hugely important partnership for WSC Sports. Sky is known for broadcasting excellence and innovation so it is gratifying that they see the value our technology brings and how it can complement and amplify their award-winning sports content,” said WSC Sports chief business development officer and co-founder, Aviv Arnon. The scale of this partnership is a testament to the advanced capabilities of our platform that enables us to support longer-form content with the same speed and accuracy as short-form social videos.”

“At Sky Deutschland we are committed to delivering more moments that matter to our viewers, wherever and whenever they choose to consume them, across our portfolio of platforms and channels. WSC Sports’ AI-driven technology will help us share even more of our award-winning programming and premium content with our audiences and, through their innovative storytelling solution, enable us to reach out to far more German sports fans than before,” added Alessandro Reitano, senior vice president sports production at Sky Deutschland.