WBD unveils winter sports coverage, including FIS Alpine Ski World Cup

Winners of the overall general standing, Switzerland’s Marco Odermatt and USA’s Mikaela Shiffrin pose with their globe during the podium ceremony of the FIS Ski World Cup in El Tarter, Andorra on March 19, 2023. (Photo by Lionel BONAVENTURE / AFP) (Source: photo by LIONEL BONAVENTURE/AFP via Getty Images)

Warner Bros. Discovery (WBD) has unveiled its winter sports programming  featuring on its streaming hub on discovery+ and European sport broadcaster Eurosport, including coverage of the FIS Alpine Ski World Cup.

Programming kicks off with the FIS Alpine Ski World Cup taking place in Austria on 28 October, followed by 600 live races and figure skating events comprising 1,100 hours across the season.

The winter sport events will be available to viewers across Europe and Asia (excluding the Nordics and Japan) on discovery+ and the Eurosport App, with television coverage on Eurosport’s channels. It sees a 35% increase in live linear hours compared to last year’s coverage of the Olympic Winter Games Beijing 2022.

Eurosport will house behind-the-scenes content, with its programming, editorial and digital offering to showcase exclusive insights.

The FIS Freestyle Skiing World Cup and the FIS Park & Pipe Snowboard World Cup are already underway.

WBD will also host winter sports content from ISU Speed Skating World Cup, FIS Cross-Country World Cup, FIS Ski Jumping World Cup, IBU Biathlon World Cup, FIS Alpine Snowboard World Cup, FIS Snowboard Cross World Cup, FIS Freestyle Ski and Snowboarding World Cup, IBU Biathlon World Championships, ISU Figure Skating World Championships and World Curling Federation World Championships.

Scott Young, SVP content and production at Warner Bros. Discovery Sports Europe, said: “Our coverage of last year’s Winter Olympics broke new audience engagement records demonstrating the appetite for winter sports is stronger than ever. By combining our huge portfolio of World Cup rights across the widest range of disciplines with our winter sports expertise, passion for storytelling and commitment to content creation, this season is sure to captivate millions of fans across Europe and Asia and inspire the next generation of winter sports stars.”