ProSiebenSat.1 unveils new Joyn management line-up

(Source: ProSiebenSat.1)

ProSiebenSat.1 has confirmed that Katharina Frömsdorf will become CEO of streamer Joyn as of November 1, as part of the strategic realignment of the Seven.One Entertainment Group it announced earlier.

Frömsdorf will also take on the overarching role of chief platforms and growth officer of Seven.One Entertainment Group.

Tassilo Raesig, current CEO of Joyn, and René Sahm, CFO and COO of Joyn, are leaving the company by mutual agreement due to differing views on the future direction of the platform, according to the company. ProSiebenSat.1 CEO Bert Habets thanked the pair “for their great commitment in building and expanding Joyn as a platform in Germany over the past years” before adding that “we have to integrate Joyn even more strongly into our company and position it in the market as the streaming service for the whole family”.

Joyn is at the centre of the German broadcaster’s future entertainment presence, and Frömsdorf will report directly to CEO Bert Habets.

Alongside her, Nicole Agudo Berbel and Benjamin Risom will also join the Joyn management team.

Habets said: “As Managing Director of Seven.One AdFactory, Studio71, Buzzbird, MMP and as the person responsible for Seven.One Audio, Katharina Frömsdorf stands for strengthening synergies between divisions, successfully developing companies and, above all, creating a large whole from several divisions. This is exactly what we need for the full integration of Joyn into the Seven.One Entertainment Group. Benjamin Risom has been instrumental in the technical development of the platform as CPO of Seven.One Entertainment Group and in his previous roles at Joyn. Nicole Agudo Berbel, in her role as Chief Distribution Officer, will now additionally focus on strengthening Joyn’s distribution through partner agreements. With the appointment of these three to the Joyn management team, we will be able to even better combine our streaming platform with the power and advantages of our company. This is the right way to grow Joyn.”

Frömsdorf said: “Joyn has all the ingredients to become the leading ad-supported streaming service in the German-speaking region. I look forward to working with the great Joyn team and the combined power of Seven.One Entertainment Group to take our streaming platform to the next level.”

In a joint statement, Raesig and Sahm said: “We are proud to have built and shaped Joyn as an independent company over the last few years and to have developed Joyn into one of the leading streaming platforms in the German-speaking region together with our great and talented team. With the full and deep integration of Joyn into the ProSiebenSat.1 Group, a new chapter now begins. We wish the new management and their teams every success and all the best for the future.”