DAZN scores Saudi Women’s Premier League rights

Sport streaming giant, DAZN, has picked up the media rights to show the Saudi Women’s Premier League across several markets, including the UK, Spain, Germany and Portugal. 

The Saudi Women’s Premier League which kicked off on the weekend, will be live-streamed on the DAZN platform, with a broadcast of at least two games on every match day of the league.

The deal comes off the back of DAZN’s expanded coverage of the men’s Saudi Pro League and the increasing popularity of Saudi Arabian football.

According to the streaming service, it marks the league’s first international broadcast agreement, with DAZN to make available the Saudi Arabian top division for women’s football to viewers globally, excluding MENA.

DAZN said the partnership with the Saudi Arabian Football Federation, reinforces the company’s commitment to football in the Kingdom, while also helping promote the women’s game around the world to new and existing audiences. The streamer  announced last week that it had become the world’s largest investor in women’s football broadcasting.

Hannah Brown, DAZN’s co-CEO, Women’s Sport, said: “DAZN has an unparalleled commitment to the growth and development of women’s football. The addition of the Saudi Women’s Premier League allows us to further elevate the game, and support women and girls who play and watch football. We have been following closely the progress of the women’s game in Saudi Arabia since they launched their first national league in 2020, and we are thrilled to support the league in the next phase of its development.

“DAZN is the home of women’s football. We are the exclusive global broadcaster for the UEFA Women’s Champions League and Spain’s Liga F, alongside broadcasting top-flight domestic women’s football in Germany, Italy and France. We hold further rights in key international markets for these leagues as well as the UK and US leagues, making our women’s football portfolio the most comprehensive in the world. We are continually developing our product, distribution channels and partnerships to increase reach and scale engagement in women’s football.”