Disney teams with TikTok to create content hub

Disney has teamed up with TikTok to create a content hub on the social media hub to tie in with the studio’s 100^th birthday celebrations.

Fans will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade ‘character cards’ to win unique profile frames to express their fandom, according to Disney.

The four-week activation will be live in 24 regions around the world, highlighting content from The Walt Disney Company. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and beyond can expect daily reminders of why they connected with their favorite characters, franchises, movies, and Disney memories.

“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok. With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company,” said Asad Ayaz, chief brand officer of The Walt Disney Company.

Nicole Iacopetti, global head of content, TikTok, said: “The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands. We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”